Market Research Analyst Salary

Market Research Analysts in the United States take home approximately $51K per year on average. In the world of Market Research Analysts, overall income ranges from $37K near the bottom to $75K at the top; this can include more than $8K from bonuses and more than $10K from profit sharing in exceptional cases. This group's pay is mainly influenced by experience level, followed by the company and location. Medical benefits are awarded to a large number, and a fair number earn dental coverage. The majority of Market Research Analysts claim high levels of job satisfaction. Women Market Research Analysts who took the survey just slightly outnumber men. This report is based on responses to the PayScale salary survey.

$38,682 - $74,699
$39K
$51K
$75K
MEDIAN: $51,400
10%
50%
90%

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$13.69 - $28.59
$14
$19
$29
MEDIAN: $18.61
10%
50%
90%

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$0$75K
Salary $38,682 - $74,699
Bonus $200.00 - $7,740
Profit Sharing $250.00 - $10,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,616 - $75,863
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 637
Hourly Data $0$37
Hourly Rate $13.69 - $28.59
Overtime $20.14 - $37.76
Annual Data $0$75K
Bonus $200.00 - $7,740
Profit Sharing $250.00 - $10,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,616 - $75,863
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 88

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

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Market Research Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Common Career Paths for Market Research Analyst


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Market Research Analysts might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $76K per year. Market Research Analysts most often move into positions as Senior Market Research Analysts or Marketing Managers; those groups report median salaries that are $17K higher and $9K higher, respectively.

Market Research Analyst Job Listings

Popular Employer Salaries for Market Research Analyst


Popular Skills for Market Research Analyst


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Presentations, Client Interaction, and SQL are correlated to pay that is significantly above average, leading to increases of 27 percent, 7 percent, and 4 percent, respectively. At the other end of the pay range are skills like Powerpoint, Technical Writing, and Microsoft Excel. The majority of those who know Data Analysis also know Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Pay by Experience for a Market Research Analyst has a positive trend. An entry-level Market Research Analyst with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 588 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Research Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $66,000 based on 112 salaries. An experienced Market Research Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $69,000 based on 38 salaries. A Market Research Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $57,000 based on 11 salaries.

Pay Difference by Location

National Average: $51,662

Larger city markers indicate a job is popular in that location.

For Market Research Analysts, working in the bustling city of Minneapolis has its advantages, including an above-average pay rate. Market Research Analysts will also find cushy salaries in New York (+8 percent), Washington (+5 percent), San Francisco (+5 percent), and Dallas (+3 percent). The lowest-paying market is Detroit, which sits 13 percent below the national average. Indianapolis and Milwaukee are a couple other places where companies are known to pay below the median — salaries are 12 percent lower and 7 percent lower, respectively.

Market Research Analyst Reviews

Q: What is it like working as a Market Research Analyst?

Market Research Analyst in Dallas:
"Most interesting job I've had."
Pros: I love to learn about new markets, gather as much data as I can so you can put numbers to what I think and my conclusion. I also like to create market penetration strategies.
Cons: No real training, support or guidelines. Google is the only tool I have.

Market Research Analyst in Reno:
"Corporate Culture."
Pros: What is awesome about my job is the flexibility, atmosphere, and the feel of being needed.
Cons: I am constantly stairing at a computer all day, and sitting.

Related Job Salaries

Key Stats for Market Research Analyst

Gender

Female
53 %
Male
47 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 97 votes.
Less than 1 year
16%
1-4 years
63%
5-9 years
14%
10-19 years
5%
20 years or more
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Market Research Analyst Salaries

▲34%

▲27%

▲11%

National Average
$52,000

▼4%

Skills That Affect Market Research Analyst Salaries

Presentations
▲28%


SQL
▲4%




National Average
$52,000

Data Analysis
▼1%

SPSS
▼1%





Technical Writing
▼8%

Powerpoint
▼13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 97 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
16%
1-4 years
63%
5-9 years
14%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 75%
vision benefits
Vision: 63%
no benefits
None: 13%
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