$51,799
Avg. Salary
$19.47
Avg. Hourly Rate

Average additional compensation:

$2,508

Bonus

$1,517

Profit Sharing

What am I worth?
How should I pay?

The average pay for a Market Research Analyst is $19.47 per hour.

The average pay for a Market Research Analyst is $51,799 per year.

$13.63
10%
$19.47
50%
$33.44
90%
MEDIAN $19.47
$39k
10%
$52k
50%
$74k
90%
MEDIAN $51,799
$39,256 - $74,338
$39K
$52K
$74K
MEDIAN: $51,799
10%
50%
90%

Add this chart to your site: 640px    300px

$13.63 - $33.44
$14
$19
$33
MEDIAN: $19.47
10%
50%
90%

Add this chart to your site: 640px    300px

$0$76K
Salary $39,256 - $74,338
Bonus $400 - $7,928
Profit Sharing $200 - $9,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,418 - $76,578
  • Country: United States
  • Currency: USD
  • Updated: 27 Nov 2018
  • Individuals Reporting: 1,143
Hourly Data $0$39
Hourly Rate $13.63 - $33.44
Overtime $20.48 - $39.64
Annual Data $0$76K
Bonus $400 - $7,928
Profit Sharing $200 - $9,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,418 - $76,578
  • Country: United States
  • Currency: USD
  • Updated: 27 Nov 2018
  • Individuals Reporting: 173

Job Description for Market Research Analyst

A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most analysts work during regular business hours in an office setting, although overtime may be required on time-sensitive projects.

Read More...

Market Research Analyst Tasks

  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.
  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.

Market Research Analyst Pay By Employer

$0$59K

Ipsos
18 profiles
$47,165

$48,279

$33,700

$50,888

Common Career Paths for Market Research Analyst


Add this chart to your site:   640px 640px    300px 300px


Market Research Analysts might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $76K per year. Market Research Analysts most often move into positions as Senior Market Research Analysts or Marketing Managers; those groups report median salaries that are $17K higher and $9K higher, respectively.

Market Research Analyst Job Listings

Popular Skills for Market Research Analyst


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Presentations, Client Interaction, and SQL are correlated to pay that is significantly above average, leading to increases of 27 percent, 7 percent, and 4 percent, respectively. At the other end of the pay range are skills like Powerpoint, Technical Writing, and Microsoft Excel. The majority of those who know Data Analysis also know Market Analysis and Microsoft Excel.

Pay by Experience Level for Market Research Analyst

Pay by Experience for a Market Research Analyst has a positive trend. An entry-level Market Research Analyst with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 588 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Research Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $66,000 based on 112 salaries. An experienced Market Research Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $69,000 based on 38 salaries. A Market Research Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $57,000 based on 11 salaries.

Pay Difference by Location

National Average: $51,837

Larger city markers indicate a job is popular in that location.

For Market Research Analysts, working in the bustling city of Minneapolis has its advantages, including an above-average pay rate. Market Research Analysts will also find cushy salaries in New York (+8 percent), Washington (+5 percent), San Francisco (+5 percent), and Dallas (+3 percent). The lowest-paying market is Detroit, which sits 13 percent below the national average. Indianapolis and Milwaukee are a couple other places where companies are known to pay below the median — salaries are 12 percent lower and 7 percent lower, respectively.

Market Research Analyst Reviews

Q: What is it like working as a Market Research Analyst?

Market Research Analyst in Chicago:
Pros: Nearby bars/restaurants. Social events.
Cons: Too many people. Cost of living.

Market Research Analyst in Dallas:
"Most interesting job I've had."
Pros: I love to learn about new markets, gather as much data as I can so you can put numbers to what I think and my conclusion. I also like to create market penetration strategies.
Cons: No real training, support or guidelines. Google is the only tool I have.

Related Job Salaries

Key Stats for Market Research Analyst

Gender

Female
56 %
Male
44 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 165 votes.
Less than 1 year
15%
1-4 years
63%
5-9 years
16%
10-19 years
5%
20 years or more
2%

Experience Affects Market Research Analyst Salaries

▲34%

▲27%

▲11%

National Average
$52,000

▼4%

Skills That Affect Market Research Analyst Salaries

Presentations
▲27%


SQL
▲4%



National Average
$52,000

Data Analysis
▼1%


SPSS
▼1%





Technical Writing
▼8%

Powerpoint
▼13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 165 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
15%
1-4 years
63%
5-9 years
16%
10-19 years
5%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 75%
vision benefits
Vision: 63%
no benefits
None: 13%