The average salary for a Market Research Analyst is $54,004.
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What Do Market Research Analysts Do?
A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most …Read more
Job Satisfaction for Market Research Analyst
Popular Employer Salaries for Market Research Analyst
The top respondents for the job title Market Research Analyst are from the companies Ipsos, Penn, Schoen, and Berland Associates and The Nielsen Company. Reported salaries are highest at IMS Health Inc where the average pay is $65,000. Other companies that offer high salaries for this role include AC Nielsen Corp and The Nielsen Company, earning around $57,749 and $55,929, respectively. The Sunflower Group pays the lowest at around $35,932. Heico Aerospace Corporation and Ipsos also pay on the lower end of the scale, paying $45,000 and $47,311, respectively.
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Senior Market Research Analyst
Somewhat common (8 - 20%)
Market Research Analyst Job Listings
What Are Popular Skills for Market Research Analysts?
Skills in Market Research and Market Analysis are correlated to pay that is above average. Skills that pay less than market rate include Research Analysis, Microsoft Excel and Data Analysis.
What is the Pay by Experience Level for Market Research Analysts?
An entry-level Market Research Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $49,170 based on 169 salaries. An early career Market Research Analyst with 1-4 years of experience earns an average total compensation of $53,399 based on 641 salaries. A mid-career Market Research Analyst with 5-9 years of experience earns an average total compensation of $63,777 based on 143 salaries. An experienced Market Research Analyst with 10-19 years of experience earns an average total compensation of $75,049 based on 69 salaries. In their late career (20 years and higher), employees earn an average total compensation of $65,000.
Pay Difference by Location
Employees with Market Research Analyst in their job title in Boston, Massachusetts earn an average of 6.7% more than the national average. These job titles also find higher than average salaries in Chicago, Illinois (4.0% more) and Philadelphia, Pennsylvania (3.7% more). The lowest salaries can be found in Washington, District of Columbia (3.5% less) and New York, New York (0.6% less).
Years of Experience
This data is based on 1,038 survey responses.