The average salary for a Market Research Analyst is $53,356.
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$40k - $76k
$478 - $8k
$255 - $8k
$38k - $78k
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Job Description for Market Research Analyst
A marketing research analyst reviews a large amount of data, analyzing it to answer three major questions: What product does the market want? Who are the consumers that would purchase such a product? How much would consumers pay for the product? Their main goal is to help the company's profits grow over time by using available data. They analyze interviews, collect prospective consumer data via surveys, and include relevant statistics in a final report for their clients or management team. Most …Read more
Popular Employer Salaries for Market Research Analyst
The top respondents for the job title Market Research Analyst are from the companies Ipsos, Penn, Schoen, and Berland Associates and The Nielsen Company. Reported salaries are highest at AC Nielsen Corp where the average pay is $57,749. Other companies that offer high salaries for this role include Market Strategies International and The Nielsen Company, earning around $56,993 and $54,982, respectively. The Sunflower Group pays the lowest at around $35,932. Heico Aerospace Corporation and Ipsos also pay on the lower end of the scale, paying $45,000 and $47,146, respectively.
Explore the most common career paths for Market Research Analyst. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Market Research Analyst
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Market Research Analyst Job Listings
Popular Skills for Market Research Analyst
Skills in Data Analysis, Market Research and Market Analysis are correlated to pay that is above average. Skills that pay less than market rate include Research Analysis and Microsoft Excel.
Pay by Experience Level for Market Research Analyst
An entry-level Market Research Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $48,520 based on 194 salaries. An early career Market Research Analyst with 1-4 years of experience earns an average total compensation of $52,599 based on 775 salaries. A mid-career Market Research Analyst with 5-9 years of experience earns an average total compensation of $64,136 based on 184 salaries. An experienced Market Research Analyst with 10-19 years of experience earns an average total compensation of $74,179 based on 72 salaries. In their late career (20 years and higher), employees earn an average total compensation of $71,250.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Market Research Analyst in their job title in San Francisco, California earn an average of 13.6% more than the national average. These job titles also find higher than average salaries in New York, New York (4.2% more) and Boston, Massachusetts (2.7% more). The lowest salaries can be found in Washington, District of Columbia (3.0% less).
Years of Experience
This data is based on 1,245 survey responses.
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