The average salary for a Market Research Manager is $78,922.
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$53k - $116k
$1k - $15k
$979 - $12k
$0 - $16k
$53k - $125k
Your Market Worth Over Time
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Job Description for Market Research Manager
A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills. Market rese…Read more
Job Satisfaction for Market Research Manager
Popular Employer Salaries for Market Research Manager
The top respondents for the job title Market Research Manager are from the companies Ipsos, Gerson Lehrman Group and The Walt Disney Company. Reported salaries are highest at Microsoft Corp where the average pay is $119,921. Other companies that offer high salaries for this role include The Walt Disney Company and Gerson Lehrman Group, earning around $93,750 and $78,611, respectively. Ipsos pays the lowest at around $61,445. Gfk Custom Research Inc. and The Nielsen Company also pay on the lower end of the scale, paying $73,326 and $76,750, respectively.
Market Research Manager Job Listings
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Popular Skills for Market Research Manager
Skills in Market Research and Research Analysis are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Excel, Project Management and Data Analysis.
Pay by Experience Level for Market Research Manager
An entry-level Market Research Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $56,733 based on 12 salaries. An early career Market Research Manager with 1-4 years of experience earns an average total compensation of $69,533 based on 376 salaries. A mid-career Market Research Manager with 5-9 years of experience earns an average total compensation of $81,680 based on 400 salaries. An experienced Market Research Manager with 10-19 years of experience earns an average total compensation of $92,659 based on 247 salaries. In their late career (20 years and higher), employees earn an average total compensation of $104,536.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Market Research Manager in their job title in Seattle, Washington earn an average of 33.6% more than the national average. These job titles also find higher than average salaries in San Diego, California (23.1% more) and San Francisco, California (22.1% more). The lowest salaries can be found in Washington, District of Columbia (12.0% less), Chicago, Illinois (4.4% less) and New York, New York (1.8% less).
Years of Experience
This data is based on 1,102 survey responses.
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