The average salary for a Market Research Manager is $78,666.
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$53k - $116k
$1k - $15k
$982 - $12k
$0 - $16k
$53k - $124k
Your Market Worth Over Time
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Job Description for Market Research Manager
A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills. Market rese…Read more
Popular Employer Salaries for Market Research Manager
The top respondents for the job title Market Research Manager are from the companies Ipsos, Gerson Lehrman Group and NBCUniversal Media LLC.. Reported salaries are highest at Microsoft Corp where the average pay is $119,921. Other companies that offer high salaries for this role include The Walt Disney Company and Gerson Lehrman Group, earning around $93,750 and $78,611, respectively. Ipsos pays the lowest at around $62,571. AC Nielsen Corp and The Nielsen Company also pay on the lower end of the scale, paying $76,617 and $76,750, respectively.
Explore the most common career paths for Market Research Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Market Research Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Market Research Manager Job Listings
Popular Skills for Market Research Manager
Skills in Market Research and Research Analysis are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Excel, Project Management and Data Analysis.
Pay by Experience Level for Market Research Manager
An entry-level Market Research Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $54,706 based on 52 salaries. An early career Market Research Manager with 1-4 years of experience earns an average total compensation of $69,153 based on 402 salaries. A mid-career Market Research Manager with 5-9 years of experience earns an average total compensation of $81,495 based on 424 salaries. An experienced Market Research Manager with 10-19 years of experience earns an average total compensation of $92,659 based on 238 salaries. In their late career (20 years and higher), employees earn an average total compensation of $102,528.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Market Research Manager in their job title in Seattle, Washington earn an average of 35.9% more than the national average. These job titles also find higher than average salaries in San Francisco, California (17.8% more) and Los Angeles, California (1.0% more). The lowest salaries can be found in Washington, District of Columbia (10.4% less), Austin, Texas (9.5% less) and Chicago, Illinois (5.6% less).
Years of Experience
This data is based on 1,183 survey responses.
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