Market Research Manager Salary

The average salary for a Market Research Manager is $77,087 per year. Most people with this job move on to other positions after 20 years in this field. Experience has a moderate effect on pay for this job. The skills that increase pay for this job the most are Business Analysis, Strategic Marketing, Statistical Analysis, Market Analysis, and People Management.
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$50,553 - $110,326
$51K
$78K
$110K
MEDIAN: $77,847
10%
50%
90%

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$10.03 - $58.73
$10
$26
$59
MEDIAN: $26.10
10%
50%
90%

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$0$120K
Salary $50,553 - $110,326
Bonus $987 - $15,418
Profit Sharing $986 - $24,240
Commission $20,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,370 - $120,055
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 530
Hourly Data $0$58
Hourly Rate $10.03 - $58.73
Overtime $38.27
Annual Data $0$120K
Bonus $987 - $15,418
Commission $20,000
Profit Sharing $986 - $24,240
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$51,370 - $120,055
  • Country: United States
  • Currency: USD
  • Updated: 15 Oct 2017
  • Individuals Reporting: 15

Job Description for Market Research Manager

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

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Market Research Manager Tasks

  • Manage the selection, training and development of staff.
  • Measure, forecast and track marketing and sales trends, analyze collected data.
  • Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
  • Supervise research staff and give technical direction.
  • Analyze and determine potential markets for services and factors affecting product demand.

Common Career Paths for Market Research Manager


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Market Research Manager Job Listings

Popular Employer Salaries for Market Research Manager

Popular Skills for Market Research Manager

Pay by Experience Level for Market Research Manager

Pay by Experience for a Market Research Manager has a positive trend. An entry-level Market Research Manager with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 229 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Market Research Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $83,000 based on 231 salaries. An experienced Market Research Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $95,000 based on 131 salaries. A Market Research Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $120,000 based on 27 salaries.

Pay Difference by Location

National Average: $80,000

Larger city markers indicate a job is popular in that location.

Market Research Manager Reviews

Q: What is it like working as a Market Research Manager?

Market Research Manager in Los Angeles:
Pros: The amount of people you interact with across the different business lines.
Cons: The amount of administrative red tape.

Related Job Salaries

Key Stats for Market Research Manager

Gender

Female
54 %
Male
46 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 90 votes.
Less than 1 year
2%
1-4 years
33%
5-9 years
35%
10-19 years
24%
20 years or more
7%

Experience Affects Market Research Manager Salaries

▲50%

▲19%

▲4%

National Average
$80,000

▼13%

Skills That Affect Market Research Manager Salaries

Business Analysis
▲21%

Statistical Analysis
▲14%

Strategic Marketing
▲14%


People Management
▲10%


▲2%



National Average
$80,000

Market Research
▼1%

Research Analysis
▼1%

Microsoft Office
▼2%



Powerpoint
▼27%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 90 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
2%
1-4 years
33%
5-9 years
35%
10-19 years
24%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 84%
vision benefits
Vision: 75%
no benefits
None: 9%