Market Research Manager in Chicago, Illinois Salary
How much does a Market Research Manager make in Chicago, IL? The average salary for a Market Research Manager in Chicago is $73,725 annually. This is 6% below the national average for a Market Research Manager which is $77,816 per year. Salaries for a Market Research Manager in Chicago range from $52,566 per year to $100,681 annually. Total Annual Pay, which includes salary, bonus, and profit sharing for a Market Research Manager in Chicago ranges from $52,950 to $106,547 annually. Among those reporting, there is an average job satisfaction rating of 4 out of 5 stars. Women make up 56% of the Market Research Manager workforce in Chicago among those reporting. In Chicago, a Market Research Manager often enjoys medical, dental, and vision benefits provided by their employer.
|Salary||$52,566 - $100,681|
|Bonus||$710 - $10,110|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$52,950 - $106,547|
Job Description for Market Research Manager
A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.Read More...
Market research managers usually spend their work days developing strategies to collect and interpret data from consumers, typically through online surveys, in-person focus groups, and other research methods. Once the information has been aggregated, the manager is responsible for implementing a plan of interpretation that provides helpful conclusions for the brand or company.
Market research managers should have a bachelor's degree in communication, marketing, or a similar field. They should also be comfortable with using computers to record, sort, and analyze collected data. Most managers begin their career working as part of market research staff and work their way up to a supervisory position. It is often preferred that individuals have considerable experience in market research prior to taking a management position. In most cases, market research staff work in an office environment, though sometimes research is carried out in the field (i.e., in a large public setting, such as a shopping mall or busy street). (Copyright 2017 PayScale.com)
Market Research Manager Tasks
- Manage the selection, training and development of staff.
- Measure, forecast and track marketing and sales trends, analyze collected data.
- Prepare research results and present reports to management to aid in creating a marketing forecast and plan.
- Supervise research staff and give technical direction.
- Analyze and determine potential markets for services and factors affecting product demand.
Market Research Manager Job Listings
Key Stats for Market Research Manager
Rated 4 out of 5
based on 9 votes.