Marketing Administrator Salary
A Marketing Administrator earns an average salary of $39,776 per year. For the first five to ten years in this position, salary increases modestly, but any additional experience does not have a big effect on pay. Most people with this job move on to other positions after 20 years in this career.
|Salary||$30,575 - $60,135|
|Bonus||$0.00 - $4,943|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,257 - $59,264|
|Hourly Rate||$12.62 - $24.53|
|Overtime||$16.31 - $33.18|
|Bonus||$0.00 - $4,943|
|Total Pay (||$30,257 - $59,264|
Job Description for Marketing Administrator
Marketing administrators are typically responsible for creating and maintaining the public image for an entire organization or individual clients. Their main objective is to work with the organization or client to promote a positive public image through outreach, communications materials, and proactive responses to relevant issues. Marketing administrators work with the media, helping advocate for positive stories about their business and conducting crisis management as necessary. Due to the nature of their work, marketing administrators work for a large variety of industries and organizations, including hospitals, universities, large corporations, construction firms, law firms, and many others.Read More...
Specific tasks conducted or overseen by the marketing administrator include creating marketing products such as advertisements, logos and slogans; building and distributing media kits; conducting branding initiatives; and organizing and overseeing media coverage and company fundraisers. Marketing administrator work with a variety employees at all levels of the organization, including executives, assistants, and sales department managers; they also work with external entities such as media representatives, corporate partners, and others.
Marketing administrator jobs typically require at least a bachelor's degree in communications, marketing, or a related field, as well as at least two to five years of previous marketing experience. Additionally, a marketing administrator must possess strong oral and written communication skills, excellent interpersonal skills, and a creative mindset. Proficiency with basic computer programs is generally needed as well. (Copyright 2017 PayScale.com)
Marketing Administrator Tasks
- Plan and coordinate outreach and marketing efforts, including events and membership campaigns.
- Track metrics for campaigns and report on outcomes.
- Direct social media and online look and feel for campaigns.
- Conduct competitive research and update strategies and budgets to reflect needs.
Marketing Administrator Job Listings
Popular Skills for Marketing Administrator
Pay by Experience Level for Marketing Administrator
Pay by Experience for a Marketing Administrator has a positive trend. An entry-level Marketing Administrator with less than 5 years of experience can expect to earn an average total compensation of $38,000 based on 131 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Administrator with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $45,000 based on 34 salaries. An experienced Marketing Administrator which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $46,000 based on 22 salaries. A Marketing Administrator with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $48,000 based on 8 salaries.
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