Marketing Specialist Salary

The nationwide average salary for Marketing Specialists is $49K per year, but those working at Amazon.com Inc can pull down an average $83K. Marketing Specialists can also look forward to large paychecks at Gensler ($68K), Cummins, Inc. ($65K), and CBRE Group ($65K). The data for this synopsis comes from respondents who took the PayScale salary survey.
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$35,076 - $67,670
$35K
$49K
$68K
MEDIAN: $49,109
10%
50%
90%

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$12.13 - $26.00
$12
$18
$26
MEDIAN: $17.96
10%
50%
90%

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$0$68K
Salary $35,076 - $67,670
Bonus $100 - $6,445
Profit Sharing $384 - $7,675
Commission $771 - $15,644
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,340 - $68,497
  • Country: United States
  • Currency: USD
  • Updated: 11 Dec 2017
  • Individuals Reporting: 7,073
Hourly Data $0$39
Hourly Rate $12.13 - $26.00
Hourly Tips $0.63
Overtime $18.63 - $39.35
Annual Data $0$68K
Bonus $100 - $6,445
Commission $771 - $15,644
Profit Sharing $384 - $7,675
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,340 - $68,497
  • Country: United States
  • Currency: USD
  • Updated: 11 Dec 2017
  • Individuals Reporting: 1,733

Job Description for Marketing Specialist

A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.

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Marketing Specialist Tasks

  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.
  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.

Popular Employer Salaries for Marketing Specialist

Common Career Paths for Marketing Specialist


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Marketing Specialists may experience a large salary bump if they progress into a role such as Senior Marketing Manager. The latter position pays an average of $102K annually. Marketing Specialists most often move into positions as Marketing Managers or Marketing Directors; those groups report median salaries that are $12K higher and $32K higher, respectively.

Marketing Specialist Job Listings

Popular Skills for Marketing Specialist


Survey results imply that Marketing Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Project Management, Market Research, and Marketing Communications are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing, Graphic Design, and Adobe Photoshop. Most people familiar with Social Media Marketing also know Web Marketing. Those proficient in Marketing Communications are, more often than not, also skilled in Strategic Marketing, Web Marketing, and Microsoft Office.

Pay by Experience Level for Marketing Specialist

Pay by Experience for a Marketing Specialist has a positive trend. An entry-level Marketing Specialist with less than 5 years of experience can expect to earn an average total compensation of $45,000 based on 3,643 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $53,000 based on 1,375 salaries. An experienced Marketing Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $56,000 based on 534 salaries. A Marketing Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $59,000 based on 141 salaries.

Pay Difference by Location

National Average: $47,957

Larger city markers indicate a job is popular in that location.

For Marketing Specialists, San Francisco provides a pay rate that is 29 percent greater than the national average. Marketing Specialists will also find cushy salaries in New York (+17 percent), Seattle (+13 percent), Boston (+12 percent), and Washington (+10 percent). The smallest paychecks in the market, 6 percent south of the national average, can be found in Austin. Not at the bottom but still paying below the median are employers in Portland and Minneapolis (4 percent lower and 2 percent lower, respectively).

Marketing Specialist Reviews

Q: What is it like working as a Marketing Specialist?

Marketing Specialist in Houston:
Pros: I love my job. It's fulfilling, helps people and fits my personality.
Cons: I would like to make more money.

Marketing Specialist in Gainesville:
"Balancing Tedium and Creative Exuberance."
Pros: The job provides me with many creative outlets and opportunities to think about problems in new ways. I love working with my co-workers to bounce new ideas off each other, and the occasional discovery is always a delight. The benefits are great, the pay is solid, and my managers are an encouraging and supportive bunch.
Cons: The market research side of the job is utterly tedious and can make entire weeks disappear into the ether. The stress is manageable, but anywhere in which there are futures at stake, things can get heated.

Marketing Specialist in Norfolk:
"Good culture."
Pros: My coworkers work as a team, good communications around the company.
Cons: Tedious work, outside contacts are a mixed bag.

Marketing Specialist in Norcross:
"Working as a Marketing Specialist."
Pros: Office culture, work flexibility, the management, and the environment.
Cons: The pay is not equivalent to what others make in this line of work.

Marketing Specialist in American Fork:
Pros: Solving problems, data analysis.
Cons: Mundane tasks that require a lot of attention.

Marketing Specialist in Evansville:
"Interesting Work."
Pros: Learning new things, meeting new people, winning bids.
Cons: Pay.

Marketing Specialist in Charlotte:
Pros: My office manager is easy to talk to and we're able to share our ideas freely.
Cons: We are not allowed to drink the office water. There's not much office flexibility, unless management is out of the office for the day on meetings we are required to be present.

Related Job Salaries

Key Stats for Marketing Specialist

Gender

Female
73 %
Male
27 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 1437 votes.
Less than 1 year
5%
1-4 years
59%
5-9 years
24%
10-19 years
10%
20 years or more
3%

Experience Affects Marketing Specialist Salaries

▲23%

▲17%

▲10%

National Average
$48,000

▼5%

Skills That Affect Marketing Specialist Salaries



Market Research
▼0%

National Average
$48,000

Marketing Communications
▼1%




▼4%




▼7%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 1437 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
5%
1-4 years
59%
5-9 years
24%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 73%
vision benefits
Vision: 62%
no benefits
None: 15%