$49,944
Avg. Salary
$18.25
Avg. Hourly Rate

Average additional compensation:

$2,303

Bonus

$1,985

Profit Sharing

$7,586

Commission

What am I worth?
How should I pay?

The average pay for a Marketing Specialist is $18.25 per hour.

The average pay for a Marketing Specialist is $49,944 per year.

10%
$12.27
10%
$18.25
50%
$26.35
90%
90%
MEDIAN $18.25
10%
$36k
10%
$50k
50%
$69k
90%
90%
MEDIAN $49,944
$35,752 - $69,159
$36K
$50K
$69K
MEDIAN: $49,944
10%
50%
90%

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$12.27 - $26.35
$12
$18
$26
MEDIAN: $18.25
10%
50%
90%

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$0$69K
Salary $35,752 - $69,159
Bonus $254 - $7,077
Profit Sharing $308 - $6,642
Commission $983 - $19,900
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,889 - $69,885
  • Country: United States
  • Currency: USD
  • Updated: 15 Apr 2019
  • Individuals Reporting: 7,984
Hourly Data $0$40
Hourly Rate $12.27 - $26.35
Hourly Tips $0.60
Overtime $19.71 - $40.17
Annual Data $0$69K
Bonus $254 - $7,077
Commission $983 - $19,900
Profit Sharing $308 - $6,642
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,889 - $69,885
  • Country: United States
  • Currency: USD
  • Updated: 15 Apr 2019
  • Individuals Reporting: 2,092

Job Description for Marketing Specialist

A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.

Read More...
Marketing Specialist Tasks
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.
  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.

Marketing Specialist Pay By Employer

$0$103K

Amazon.com Inc
21 profiles
$73,054

$64,891

$59,869

Nike, Inc.
10 profiles
$57,813

Gensler
10 profiles
$63,143

Vistaprint Inc
10 profiles
$52,345

Zillow, Inc.
9 profiles
$61,191

Cummins, Inc.
8 profiles
$61,563

Red Hat, Inc.
7 profiles
$51,395

$53,684

Common Career Paths for Marketing Specialist


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Marketing Specialists may experience a large salary bump if they progress into a role such as Senior Marketing Manager. The latter position pays an average of $102K annually. Marketing Specialists most often move into positions as Marketing Managers or Marketing Directors; those groups report median salaries that are $12K higher and $32K higher, respectively.

Marketing Specialist Job Listings

Popular Skills for Marketing Specialist


Survey results imply that Marketing Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Project Management, Market Research, and Marketing Communications are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing, Graphic Design, and Adobe Photoshop. Most people familiar with Social Media Marketing also know Web Marketing. Those proficient in Marketing Communications are, more often than not, also skilled in Strategic Marketing, Web Marketing, and Microsoft Office.

Pay by Experience Level for Marketing Specialist

Pay by Experience for a Marketing Specialist has a positive trend. An entry-level Marketing Specialist with less than 5 years of experience can expect to earn an average total compensation of $45,000 based on 3,643 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $53,000 based on 1,375 salaries. An experienced Marketing Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $56,000 based on 534 salaries. A Marketing Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $59,000 based on 141 salaries.

Pay Difference by Location

National Average: $48,816

Larger city markers indicate a job is popular in that location.

For Marketing Specialists, San Francisco provides a pay rate that is 29 percent greater than the national average. Marketing Specialists will also find cushy salaries in New York (+17 percent), Seattle (+13 percent), Boston (+12 percent), and Washington (+10 percent). The smallest paychecks in the market, 6 percent south of the national average, can be found in Austin. Not at the bottom but still paying below the median are employers in Portland and Minneapolis (4 percent lower and 2 percent lower, respectively).

Marketing Specialist Reviews

Q: What is it like working as a Marketing Specialist?

Marketing Specialist in Colorado Springs:
"Creativity Thrives."
Pros: Always Learning, Diverse Tasks, Low Stress, Job Stability, Growth Opportunities, Management, Work Culture, Flex Time.
Cons: Slow Moving Clients, Last Minute Client Requests that Need a Quick Turnaround, Clients Squeezing Extra Work Out of Us.

Marketing Specialist in Knoxville:
"Marketing: An Umbrella Term."
Pros: I enjoy my coworkers and the ability to utilize several of my skills and talents.
Cons: I dislike the lack of vision and dental insurance, I dislike management and the conflict of interest of the HR situation, I dislike the amount being paid for my job title and skill set.

Marketing Specialist in Memphis:
"Challenging work that is always exciting."
Pros: Managing and developing people, new challenges every week, high levels of decision responsibility, creative opportunities, relaxed environment, challenging work, engaged leadership, strong corporate culture.
Cons: Administrative paperwork duties, rapid corporate strategy changes.

Marketing Specialist in Hickory:
"Work Overview."
Pros: Work-Life balance is good.
Cons: No growth for career.

Marketing Specialist in Rochester:
"Something new every day."
Pros: I get to work with a great team of people who all collaborate to improve business development.
Cons: Management often times impedes productivity.

Marketing Specialist in Los Angeles:
"Casual friday."
Pros: Flexibility and understanding from management.
Cons: I feel like I am underpaid for the amount of new tasks added.

Marketing Specialist in Plano:
Pros: 401(k), gym, benefits, dental, vision.
Cons:

Related Job Salaries

Key Stats for Marketing Specialist

Gender

Female
74 %
Male
26 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 2008 votes.
Less than 1 year
4%
1-4 years
59%
5-9 years
24%
10-19 years
10%
20 years or more
3%

Experience Affects Marketing Specialist Salaries

▲20%

▲15%

▲8%

National Average
$49,000

▼7%

Skills That Affect Marketing Specialist Salaries



National Average
$49,000

Market Research
▼2%

Marketing Communications
▼3%





▼6%



▼9%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 2008 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
4%
1-4 years
59%
5-9 years
24%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 73%
vision benefits
Vision: 62%
no benefits
None: 16%