The average salary for a Marketing Specialist is $51,064.
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What Do Marketing Specialists Do?
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting cons…Read more
Marketing Specialist Tasks
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
Job Satisfaction for Marketing Specialist
Popular Employer Salaries for Marketing Specialist
The top respondents for the job title Marketing Specialist are from the companies Amazon.com Inc, Cisco Systems Inc and Zillow, Inc.. Reported salaries are highest at Amazon.com Inc where the average pay is $71,858. Other companies that offer high salaries for this role include Cisco Systems Inc and Zillow, Inc., earning around $64,277 and $62,997, respectively. National Geographic pays the lowest at around $51,102. Stantec and Comcast Cable, Inc. also pay on the lower end of the scale, paying $57,496 and $57,767, respectively.
Marketing Specialist Job Listings
What Are Popular Skills for Marketing Specialists?
Skills in Strategic Marketing and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing, Social Media Marketing and Marketing Communications.
What is the Pay by Experience Level for Marketing Specialists?
An entry-level Marketing Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $43,802 based on 415 salaries. An early career Marketing Specialist with 1-4 years of experience earns an average total compensation of $49,569 based on 5,896 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of $55,741 based on 2,417 salaries. An experienced Marketing Specialist with 10-19 years of experience earns an average total compensation of $58,993 based on 895 salaries. In their late career (20 years and higher), employees earn an average total compensation of $64,939.
Pay Difference by Location
Employees with Marketing Specialist in their job title in San Francisco, California earn an average of 31.5% more than the national average. These job titles also find higher than average salaries in New York, New York (19.5% more) and Seattle, Washington (17.8% more). The lowest salaries can be found in Atlanta, Georgia (2.9% less).
Years of Experience
This data is based on 9,902 survey responses.