Average Marketing Specialist Salary

$51,064
Avg. SalaryShow Hourly Rate
$2,470
Bonus
$5,152
Commission
$1,952
Profit Sharing
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The average salary for a Marketing Specialist is $51,064.
10%
$37k
MEDIAN
$51k
90%
$71k
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Salary
$37k - $71k
Bonus
$480 - $8k
Profit Sharing
$389 - $7k
Commission
$989 - $18k
Total Pay
$34k - $71k
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What Do Marketing Specialists Do?

Marketing Specialist Tasks
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.
  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.

Job Satisfaction for Marketing Specialist

3.7 out of 5
(1,927)
Highly Satisfied
111Reviews
The top respondents for the job title Marketing Specialist are from the companies Amazon.com Inc, Cisco Systems Inc and Zillow, Inc.. Reported salaries are highest at Amazon.com Inc where the average pay is $71,858. Other companies that offer high salaries for this role include Cisco Systems Inc and Zillow, Inc., earning around $64,277 and $62,997, respectively. National Geographic pays the lowest at around $51,102. Stantec and Comcast Cable, Inc. also pay on the lower end of the scale, paying $57,496 and $57,767, respectively.

Marketing Specialist Job Listings

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What Are Popular Skills for Marketing Specialists?

Skills in Strategic Marketing and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing, Social Media Marketing and Marketing Communications.

What is the Pay by Experience Level for Marketing Specialists?

An entry-level Marketing Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $43,802 based on 415 salaries. An early career Marketing Specialist with 1-4 years of experience earns an average total compensation of $49,569 based on 5,896 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of $55,741 based on 2,417 salaries. An experienced Marketing Specialist with 10-19 years of experience earns an average total compensation of $58,993 based on 895 salaries. In their late career (20 years and higher), employees earn an average total compensation of $64,939.
Employees with Marketing Specialist in their job title in San Francisco, California earn an average of 31.5% more than the national average. These job titles also find higher than average salaries in New York, New York (19.5% more) and Seattle, Washington (17.8% more). The lowest salaries can be found in Atlanta, Georgia (2.9% less).

Years of Experience

This data is based on 9,902 survey responses.
Entry Level
4.2%
Early Career
59.5%
Mid Career
24.4%
Experienced
9.0%
Late Career
2.8%