The average salary for a Marketing Analyst is $55,370.
Tell us about your job and pay factors like skills and education Find your market worth with a report tailored to you Negotiate your pay with confidence
What Do Marketing Analysts Do?
A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better under…Read more
Marketing Analyst Tasks
- Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
- Collaborate with internal departments to prepare and present findings to clients.
- Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
- Develop metrics and strategies to test and enhance performance.
Job Satisfaction for Marketing Analyst
Popular Employer Salaries for Marketing Analyst
The top respondents for the job title Marketing Analyst are from the companies Morgan Stanley Investment Management, CDW Computer Centers Inc and Oracle Corp.. Reported salaries are highest at Morgan Stanley Investment Management where the average pay is $80,000. Other companies that offer high salaries for this role include American Express Co. (AMEX) and Williams Sonoma Incorporated, earning around $70,371 and $67,411, respectively. Brown & Brown Insurance pays the lowest at around $43,236. Nerdwallet and Oracle Corp. also pay on the lower end of the scale, paying $50,000 and $52,495, respectively.
Marketing Analyst Job Listings
What Are Popular Skills for Marketing Analysts?
Skills in Data Analysis, Market Analysis, Database Management & Reporting and Market Research are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Excel.
What is the Pay by Experience Level for Marketing Analysts?
An entry-level Marketing Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $49,993 based on 377 salaries. An early career Marketing Analyst with 1-4 years of experience earns an average total compensation of $54,472 based on 2,008 salaries. A mid-career Marketing Analyst with 5-9 years of experience earns an average total compensation of $64,489 based on 471 salaries. An experienced Marketing Analyst with 10-19 years of experience earns an average total compensation of $67,484 based on 180 salaries. In their late career (20 years and higher), employees earn an average total compensation of $74,738.
Pay Difference by Location
Employees with Marketing Analyst in their job title in San Francisco, California earn an average of 24.5% more than the national average. These job titles also find higher than average salaries in New York, New York (12.3% more) and Seattle, Washington (11.8% more). The lowest salaries can be found in Atlanta, Georgia (7.2% less) and Chicago, Illinois (2.1% less).
Years of Experience
This data is based on 3,076 survey responses.