Marketing Automation Manager Salary
An average Marketing Automation Manager in the United States can expect to take home roughly $72K per year. Location and career length each impact pay for this group, with the former having the largest influence. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Job satisfaction for Marketing Automation Managers is high. Women make up a slight majority of Marketing Automation Managers (57 percent) survey respondents. The information for this snapshot was generated by responses to the PayScale salary survey.
|Salary||$51,099 - $95,696|
|Bonus||$7.79 - $9,737|
|Total Pay (||$51,734 - $98,574|
Job Description for Marketing Automation Manager
Marketing automation managers are responsible for implementing automation marketing efforts and strategies for their companies. These managers are responsible for implementing marketing tools to increase brand loyalty and product recognition on a wider level and should have strong leadership and interpersonal abilities to communicate with existing and prospective customers.Read More...
Some responsibilities of this position involve researching and analyzing possible marketing applications and products to automate marketing tasks. Marketing automation managers work with sales managers to define projects and timelines regarding technical processes, and also communicate with the IT department to troubleshoot issues as needed. They may manage key client and marketing data to increase productivity and conversions and target prospect clients using specialized programs. They generally work in an office environment to oversee completion and deployment of marketing initiatives, and also use a personal computer to run marketing software and respond to client correspondence. They also create documents based on their progress, analyze customer feedback, and implement changes to increase revenue.
These managers should perform efficiently in team settings with other company managers to achieve all marketing objectives in a timely manner. They are also responsible for inputting marketing messages, creating images, responding to emails from vendors and co-workers, and working with the press department to create a single image and message based on company expectations.
A bachelor's degree in business, marketing, or a related field is generally required for this position, and prior experience in a marketing or managing capacity is highly beneficial. Marketing/managerial certifications are also helpful. (Copyright 2017 PayScale.com)
Marketing Automation Manager Tasks
- Lead marketing automation strategies.
- Develop, execute, manage, and track campaigns .
- Develop, manage, and maintain web applications.
- Increase demand and track and analyze sales and campaigns.
Marketing Automation Manager Job Listings
Popular Skills for Marketing Automation Manager
Marketing Automation Managers seem to exploit a large range of skills on the job. Most notably, skills in Customer Relationship Management, Online Marketing, Eloqua, and Salesforce are correlated to pay that is above average, with boosts of 13 percent, 12 percent, 11 percent, and 11 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Data Analysis, Cascading Style Sheets, and Marketing Management. Most people skilled in Email Marketing are similarly competent in Eloqua.
Pay Difference by Location
Surpassing the national average by 30 percent, Marketing Automation Managers in Chicago receive some of the highest pay in the country. Marketing Automation Managers will also find cushy salaries in Seattle (+23 percent), San Francisco (+17 percent), Austin (+11 percent), and Salt Lake City (+9 percent). With compensation 9 percent below the national average, Denver is not known for hefty paychecks and actually represents the lowest-paying market.
Related Job Salaries
Key Stats for Marketing Automation Manager
Rated 5 out of 5
based on 38 votes.