The average salary for a Marketing Automation Specialist is $57,937.
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$41k - $78k
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Job Description for Marketing Automation Specialist
Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once. Marketing automation specialists must meet certa…Read more
Marketing Automation Specialist Tasks
- Build and execute marketing campaigns across platforms.
- Follow and refine analytic procedures and reporting standards.
- Segment and analyze prospect database to target campaigns.
- Brainstorm and develop marketing strategies and test their success and key metrics.
Job Satisfaction for Marketing Automation Specialist
Popular Employer Salaries for Marketing Automation Specialist
The top respondents for the job title Marketing Automation Specialist are from the companies Pitchbook, LogMeIn and MasterControl. Reported salaries are highest at LogMeIn where the average pay is $62,435. Other companies that offer high salaries for this role include Yesler, earning around $60,000. MasterControl pays the lowest at around $49,910. Pall Corp also pays on the lower end of the scale, paying $50,788.
Marketing Automation Specialist Job Listings
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Popular Skills for Marketing Automation Specialist
Skills in Email Marketing, HTML and Eloqua are correlated to pay that is above average. Skills that pay less than market rate include Salesforce and Marketo.
Pay by Experience Level for Marketing Automation Specialist
An entry-level Marketing Automation Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $45,628 based on 18 salaries. An early career Marketing Automation Specialist with 1-4 years of experience earns an average total compensation of $56,428 based on 368 salaries. A mid-career Marketing Automation Specialist with 5-9 years of experience earns an average total compensation of $66,921 based on 96 salaries. An experienced Marketing Automation Specialist with 10-19 years of experience earns an average total compensation of $68,299 based on 26 salaries.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Marketing Automation Specialist in their job title in San Francisco, California earn an average of 36.3% more than the national average. These job titles also find higher than average salaries in New York, New York (16.1% more) and Seattle, Washington (14.1% more). The lowest salaries can be found in Chicago, Illinois (6.9% less) and Minneapolis, Minnesota (4.4% less).
Years of Experience
This data is based on 508 survey responses.
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