Avg. Base Salary (USD)
The average salary for a Marketing Automation Specialist is $60,745
What is the Pay by Experience Level for Marketing Automation Specialists?
An entry-level Marketing Automation Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $48,145 based on 19 salaries. An early career Marketing Automation Specialist with 1-4 years of experience earns an average total compensation of $59,588 …Read more
What Do Marketing Automation Specialists Do?
Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.
Marketing automation specialists must meet …Read more
- Build and execute marketing campaigns across platforms.
- Follow and refine analytic procedures and reporting standards.
- Segment and analyze prospect database to target campaigns.
- Brainstorm and develop marketing strategies and test their success and key metrics.