Marketing Automation Specialist Salary

Marketing Automation Specialists in the United States take home approximately $55K per year on average. Geographic location and career duration each impact pay for this group, with the former having the largest influence. For the most part, Marketing Automation Specialists enjoy their work and report high levels of job satisfaction. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 53 percent. A large number report receiving medical coverage from their employers and most collect dental insurance. Participants in PayScale's salary questionnaire provided the particulars of this report.

$39,170 - $76,877
$39K
$55K
$77K
MEDIAN: $55,193
10%
50%
90%

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$15.32 - $31.24
$15
$21
$31
MEDIAN: $20.66
10%
50%
90%

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$0$77K
Salary $39,170 - $76,877
Bonus $1,203 - $7,513
Profit Sharing $2,900
Commission $11,200
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,065 - $77,413
  • Country: United States
  • Currency: USD
  • Updated: 11 Dec 2017
  • Individuals Reporting: 342
Hourly Data $0$54
Hourly Rate $15.32 - $31.24
Overtime $16.73 - $54.74
Annual Data $0$77K
Bonus $1,203 - $7,513
Commission $11,200
Profit Sharing $2,900
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,065 - $77,413
  • Country: United States
  • Currency: USD
  • Updated: 11 Dec 2017
  • Individuals Reporting: 45

Job Description for Marketing Automation Specialist

Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

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Marketing Automation Specialist Tasks

  • Build and execute marketing campaigns across platforms.
  • Follow and refine analytic procedures and reporting standards.
  • Segment and analyze prospect database to target campaigns.
  • Brainstorm and develop marketing strategies and test their success and key metrics.

Marketing Automation Specialist Job Listings

Popular Skills for Marketing Automation Specialist


Survey results suggest that Marketing Automation Specialists use a fairly large toolkit of professional skills. Most notably, skills in Marketing Communications, Online Marketing, Eloqua, and Pardot are correlated to pay that is above average, with boosts between 3 percent and 11 percent. Skills that pay less than market rate include Microsoft Excel, Cascading Style Sheets, and Marketo. For most people, competency in Email Marketing indicates knowledge of Marketo and Eloqua.

Pay Difference by Location

National Average: $54,886

Larger city markers indicate a job is popular in that location.

With a pay rate for Marketing Automation Specialists that is 40 percent greater than the national average, New York offers a comfortable salary for those in this profession. Marketing Automation Specialists will also find cushy salaries in Austin (+28 percent), Minneapolis (+18 percent), Seattle (+14 percent), and San Francisco (+10 percent). Marketing Automation Specialists often earn below-average salaries when they head to small cities. Specifically, Portland, Cleveland and Salt Lake City, all areas with populations short of a million, represent the three worst-paying cities for Marketing Automation Specialists in the United States. A couple other locations with smaller-than-average paychecks include Cleveland (24 percent lower) and Salt Lake City (21 percent lower).

Marketing Automation Specialist Reviews

Q: What is it like working as a Marketing Automation Specialist?

Marketing Automation Specialist in Beaverton:
"Working at Exterro."
Pros: Opportunity, Experience, Cutting Edge Technology, Teamwork, Leadership,
Cons: My salary, my computer, the bandwidth of the team.

Related Job Salaries

Key Stats for Marketing Automation Specialist

Gender

Female
51 %
Male
49 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 59 votes.
Less than 1 year
4%
1-4 years
74%
5-9 years
18%
10-19 years
3%
20 years or more
1%

Experience Affects Marketing Automation Specialist Salaries

Experienced
▲46%

▲21%

National Average
$55,000

▼4%

Skills That Affect Marketing Automation Specialist Salaries

Marketing Communications
▲11%

Online Marketing
▲7%

▲3%

▲3%

▲2%


National Average
$55,000

Salesforce
▼2%

▼3%

Cascading Style Sheets (CSS)
▼7%

Microsoft Excel
▼15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 59 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
4%
1-4 years
74%
5-9 years
18%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 85%
vision benefits
Vision: 75%
no benefits
None: 10%