$56,923
Avg. Salary
$21.13
Avg. Hourly Rate

Average additional compensation:

$3,010

Bonus

$1,200

Profit Sharing

$11,200

Commission

What am I worth?
How should I pay?

The average pay for a Marketing Automation Specialist is $21.13 per hour.

The average pay for a Marketing Automation Specialist is $56,923 per year.

$15.21
10%
$21.13
50%
$34.16
90%
MEDIAN $21.13
$40k
10%
$57k
50%
$77k
90%
MEDIAN $56,923
$39,902 - $77,313
$40K
$57K
$77K
MEDIAN: $56,923
10%
50%
90%

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$15.21 - $34.16
$15
$21
$34
MEDIAN: $21.13
10%
50%
90%

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$0$78K
Salary $39,902 - $77,313
Bonus $1,032 - $7,081
Profit Sharing $0.00 - $9,863
Commission $11,200
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,357 - $78,476
  • Country: United States
  • Currency: USD
  • Updated: 17 Feb 2019
  • Individuals Reporting: 418
Hourly Data $0$53
Hourly Rate $15.21 - $34.16
Overtime $17.00 - $53.81
Annual Data $0$78K
Bonus $1,032 - $7,081
Commission $11,200
Profit Sharing $0.00 - $9,863
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,357 - $78,476
  • Country: United States
  • Currency: USD
  • Updated: 17 Feb 2019
  • Individuals Reporting: 49

Job Description for Marketing Automation Specialist

Marketing automation specialists typically work in an office environment with other administrative staff members and are responsible for handling day-to-day marketing needs for a company’s online advertising and promotional campaigns. These specialists should be well-versed in social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

Read More...
Marketing Automation Specialist Tasks
  • Build and execute marketing campaigns across platforms.
  • Follow and refine analytic procedures and reporting standards.
  • Segment and analyze prospect database to target campaigns.
  • Brainstorm and develop marketing strategies and test their success and key metrics.

Marketing Automation Specialist Job Listings

Popular Skills for Marketing Automation Specialist


Survey results suggest that Marketing Automation Specialists use a fairly large toolkit of professional skills. Most notably, skills in Marketing Communications, Online Marketing, Eloqua, and Pardot are correlated to pay that is above average, with boosts between 3 percent and 11 percent. Skills that pay less than market rate include Microsoft Excel, Cascading Style Sheets, and Marketo. For most people, competency in Email Marketing indicates knowledge of Marketo and Eloqua.

Pay Difference by Location

National Average: $56,857

Larger city markers indicate a job is popular in that location.

With a pay rate for Marketing Automation Specialists that is 40 percent greater than the national average, New York offers a comfortable salary for those in this profession. Marketing Automation Specialists will also find cushy salaries in Austin (+28 percent), Minneapolis (+18 percent), Seattle (+14 percent), and San Francisco (+10 percent). Marketing Automation Specialists often earn below-average salaries when they head to small cities. Specifically, Portland, Cleveland and Salt Lake City, all areas with populations short of a million, represent the three worst-paying cities for Marketing Automation Specialists in the United States. A couple other locations with smaller-than-average paychecks include Cleveland (24 percent lower) and Salt Lake City (21 percent lower).

Marketing Automation Specialist Reviews

Q: What is it like working as a Marketing Automation Specialist?

Marketing Automation Specialist in Beaverton:
"Working at Exterro."
Pros: Opportunity, Experience, Cutting Edge Technology, Teamwork, Leadership,
Cons: My salary, my computer, the bandwidth of the team.

Related Job Salaries

Key Stats for Marketing Automation Specialist

Gender

Female
56 %
Male
44 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 81 votes.
Less than 1 year
4%
1-4 years
73%
5-9 years
17%
10-19 years
5%
20 years or more
1%

Experience Affects Marketing Automation Specialist Salaries

Experienced
▲41%

▲17%

National Average
$57,000

▼7%

Skills That Affect Marketing Automation Specialist Salaries

Marketing Communications
▲8%

Online Marketing
▲4%

▼0%

National Average
$57,000

▼1%

▼2%


Salesforce
▼5%

▼7%

Cascading Style Sheets (CSS)
▼10%

Microsoft Excel
▼18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 81 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
4%
1-4 years
73%
5-9 years
17%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 86%
vision benefits
Vision: 76%
no benefits
None: 10%