What Do Media Relations Specialists Do?
Media relations specialists are a branch of public relations workers who deal primarily with transmitting information about their companies to the press and media, including newspapers, websites, TV/radio stations, and internet outlets. When something new, interesting, or important happens within their company, they are responsible for getting the word out, and they may occasionally be tasked with responding to negative information about the company, as well.
Media specialists generally work in…Read more
- Build, maintain and monitor relationships with key media figures and communities.
- Create and disseminate marketing materials, both textual and image-based.
- Write reports, releases, websites, and public-facing content to contextualize the organization.
- Monitor and analyze the organization's public image, identifying strategies to improve perception.