The average salary for a Pay-Per-Click (PPC) Analyst is $42,571.
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Job Description for Pay-Per-Click (PPC) Analyst
A pay-per-click (PPC) analyst looks at the rate of clicks that certain advertisements and other internet features result in. The analyst may work for a consulting company or directly for a company. When certain campaigns work well, the analyst will work to implement more of this sort of campaign. When campaigns fail, the pay-per-click analyst will determine why the information is not engaging customers and how it can be improved. The analyst will also determine new opportunities for advertisin…Read more
Pay-Per-Click (PPC) Analyst Tasks
- Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
- Detect PPC ad fraud and devise strategies to minimize fraud risk.
- Work within client budgets and seek methods of lowering the cost to the client per click.
- Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.
Job Satisfaction for Pay-Per-Click (PPC) Analyst
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Popular Skills for Pay-Per-Click (PPC) Analyst
Google Ad Words
Skills in Google Ad Words and Data Analysis are correlated to pay that is above average. Skills that pay less than market rate include Google Analytics and Microsoft Excel.
Pay by Experience Level for Pay-Per-Click (PPC) Analyst
An entry-level Pay-Per-Click (PPC) Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,325 based on 11 salaries. An early career Pay-Per-Click (PPC) Analyst with 1-4 years of experience earns an average total compensation of $44,218 based on 44 salaries. A mid-career Pay-Per-Click (PPC) Analyst with 5-9 years of experience earns an average total compensation of $42,868 based on 6 salaries.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Pay-Per-Click (PPC) Analyst in their job title in New York, New York earn an average of 15.4% more than the national average. These job titles also find higher than average salaries in Tampa, Florida (10.3% more). The lowest salaries can be found in Milwaukee, Wisconsin (10.7% less).
Years of Experience
This data is based on 61 survey responses.
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