The average salary for a Pay-Per-Click (PPC) Analyst is $43,780.
Pay-Per-Click (PPC) Analyst by
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What Do Pay-Per-Click (PPC) Analysts Do?
A pay-per-click (PPC) analyst looks at the rate of clicks that certain advertisements and other internet features result in. The analyst may work for a consulting company or directly for a company. When certain campaigns work well, the analyst will work to implement more of this sort of campaign. When campaigns fail, the pay-per-click analyst will determine why the information is not engaging customers and how it can be improved.
The analyst will also determine new opportunities for advertisin…Read more
Pay-Per-Click (PPC) Analyst Tasks
- Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
- Detect PPC ad fraud and devise strategies to minimize fraud risk.
- Work within client budgets and seek methods of lowering the cost to the client per click.
- Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.
Job Satisfaction for Pay-Per-Click (PPC) Analyst
Explore the most common career paths for Pay-Per-Click (PPC) Analyst. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner
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Pay-Per-Click (PPC) Analyst
Digital Marketing Manager
Somewhat common (8 - 20%)
Pay-Per-Click (PPC) Analyst Job Listings
What Are Popular Skills for Pay-Per-Click (PPC) Analysts?
Skills in Google Ad Words, Google Analytics and Data Analysis are correlated to pay that is above average. Skills that pay less than market rate include Pay-Per-Click Analysis and Microsoft Excel.
What is the Pay by Experience Level for Pay-Per-Click (PPC) Analysts?
An entry-level Pay-Per-Click (PPC) Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,327 based on 10 salaries. An early career Pay-Per-Click (PPC) Analyst with 1-4 years of experience earns an average total compensation of $43,625 based on 39 salaries. A mid-career Pay-Per-Click (PPC) Analyst with 5-9 years of experience earns an average total compensation of $50,000 based on 10 salaries.
Pay Difference by Location
Employees with Pay-Per-Click (PPC) Analyst in their job title in New York, New York earn an average of 12.2% more than the national average. These job titles also find higher than average salaries in Denver, Colorado (7.4% more) and Tampa, Florida (7.3% more). The lowest salaries can be found in Milwaukee, Wisconsin (13.2% less).
Years of Experience
This data is based on 59 survey responses.