Avg. Base Salary (USD)
The average salary for a Pay-Per-Click (PPC) Analyst is $47,000
What Do Pay-Per-Click (PPC) Analysts Do?
A pay-per-click (PPC) analyst looks at the rate of clicks that certain advertisements and other internet features result in. The analyst may work for a consulting company or directly for a company. When certain campaigns work well, the analyst will work to implement more of this sort of campaign. When campaigns fail, the pay-per-click analyst will determine why the information is not engaging customers and how it can be improved.
The analyst will also determine new opportunities for …Read more
- Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
- Detect PPC ad fraud and devise strategies to minimize fraud risk.
- Work within client budgets and seek methods of lowering the cost to the client per click.
- Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.