Product Marketing Manager Salary

Product Marketing Managers in the United States pull down an average of $85K per year. Cash earnings for Product Marketing Managers — including $18K each for bonuses and profit sharing proceeds and $25K in commissions at the top of the pay scale — stretch from approximately $55K to approximately $132K depending on individual performance. The most influential factor affecting pay for this group is the specific employer, though the particular city and tenure have a (lesser) impact as well. Women Product Marketing Managers who took the survey just slightly outnumber men. For the most part, Product Marketing Managers enjoy their work and report high levels of job satisfaction. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. This overview is based on answers to PayScale's salary questionnaire.

$55,930 - $123,708
$56K
$85K
$120K
MEDIAN: $85,408
10%
50%
90%

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$12.29 - $63.32
$12
$21
$63
MEDIAN: $20.71
10%
50%
90%

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$0$134K
Salary $55,930 - $123,708
Bonus $1,975 - $18,417
Profit Sharing $306 - $18,698
Commission $6.14 - $69,043
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$56,235 - $134,719
  • Country: United States
  • Currency: USD
  • Updated: 18 Jun 2018
  • Individuals Reporting: 3,718
Hourly Data $0$93
Hourly Rate $12.29 - $63.32
Overtime $19.39 - $93.77
Annual Data $0$134K
Bonus $1,975 - $18,417
Commission $6.14 - $69,043
Profit Sharing $306 - $18,698
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$56,235 - $134,719
  • Country: United States
  • Currency: USD
  • Updated: 18 Jun 2018
  • Individuals Reporting: 90

Job Description for Product Marketing Manager

A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.

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Product Marketing Manager Tasks

  • Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
  • Conduct research on consumer opinions and marketing approaches to aid in performance measurement.
  • Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
  • Manage various aspects of marketing the product including development, launch, advertising, and pricing.

Product Marketing Manager Pay By Employer

$0$173K

Microsoft Corp
19 profiles
$114,657

Google, Inc.
18 profiles
$117,452

Dell, Inc.
14 profiles
$100,414

AT&T Inc.
14 profiles
$114,000

$109,000

$99,159

$91,582

$79,046

Pentair
11 profiles
$92,000

$95,000

Common Career Paths for Product Marketing Manager


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While Product Marketing Managers do not often become Marketing VPs, the job pays $149K per year on average. Going from Product Marketing Manager to Marketing Director is the transition that occurs most often in this field, and the average paycheck for Marketing Directors is $80K. Many others choose to work as Senior Product Managers, where pay is typically $125K.

Product Marketing Manager Job Listings

Popular Skills for Product Marketing Manager


Product Marketing Managers seem to exploit a large range of skills on the job. Most notably, skills in Business Analysis, Competitive Intelligence, Strategic Marketing, and Market Analysis are correlated to pay that is above average. Skills that pay less than market rate include Advertising, Microsoft Excel, and Powerpoint. Those proficient in Product Marketing are, more often than not, also skilled in Marketing Management and Market Research.

Pay by Experience Level for Product Marketing Manager

Pay by Experience for a Product Marketing Manager has a positive trend. An entry-level Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $78,000 based on 967 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $94,000 based on 771 salaries. An experienced Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $105,000 based on 478 salaries. A Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $112,000 based on 109 salaries.

Pay Difference by Location

National Average: $89,812

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Product Marketing Managers, San Jose offers exceptional salaries, 40 percent above the national average. Product Marketing Managers will also find cushy salaries in Houston (+13 percent), Seattle (+11 percent), San Francisco (+10 percent), and Austin (+6 percent). Trailing the national average by 13 percent, Indianapolis is the market with the smallest paychecks. Chicago and Cleveland are a couple other places where companies are known to pay below the median — salaries are 11 percent lower and 10 percent lower, respectively.

Product Marketing Manager Reviews

Q: What is it like working as a Product Marketing Manager?

Product Marketing Manager in New York:
"Great team, learned a lot about email marketing."
Pros: The team I work with is really great, which makes coming in to work really fun. I've learned a lot about email marketing and product management, so it's been an interesting journey.
Cons: Sometimes the work can be mundane and there's always a lot to do. My job never "sleeps."

Product Marketing Manager in Dallas:
Pros: Working with people and equipment.
Cons: Lots of time sitting behind a computer at a desk.

Product Marketing Manager in Los Angeles:
"Fun But Tough."
Pros: I honestly enjoy the work that I do and the projects I work on, the environment is also amazing.
Cons: I think the company is stingy with pay raises and is very guarded and uneven with how they pay their employees.

Related Job Salaries

Key Stats for Product Marketing Manager

Gender

Female
51 %
Male
49 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 550 votes.
Less than 1 year
1%
1-4 years
38%
5-9 years
33%
10-19 years
22%
20 years or more
6%

Experience Affects Product Marketing Manager Salaries

▲24%

▲17%

▲4%

National Average
$90,000

▼13%

Skills That Affect Product Marketing Manager Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 550 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
33%
10-19 years
22%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
vision benefits
Vision: 77%
no benefits
None: 6%