Product Marketing Managers in the United States pull down an average of $85K per year. Cash earnings for Product Marketing Managers — including $18K each for bonuses and profit sharing proceeds and $25K in commissions at the top of the pay scale — stretch from approximately $55K to approximately $132K depending on individual performance. The most influential factor affecting pay for this group is the specific employer, though the particular city and tenure have a (lesser) impact as well. Women Product Marketing Managers who took the survey just slightly outnumber men. For the most part, Product Marketing Managers enjoy their work and report high levels of job satisfaction. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number.
Job Description for Product Marketing Manager
A product marketing manager must become highly familiar with the products the company sells to construct a strategy on how best to sell the product and generate the highest revenues. The product marketing manager oversees how the product is advertised, discussed in press releases, and seen by the public. Product marketing managers can work on local, regional, national, or international levels.
Read More...Product Marketing Manager Tasks
- Develop market strategies with the goal of maximizing profits while ensuring customers are satisfied with product.
- Conduct research on consumer opinions and marketing approaches to aid in performance measurement.
- Collaborate with design and content staff to ensure project is meeting consumer objectives and expectations.
- Manage various aspects of marketing the product including development, launch, advertising, and pricing.
Product Marketing Manager Pay By Employer
Common Career Paths for Product Marketing Manager
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While Product Marketing Managers do not often become Marketing VPs, the job pays $149K per year on average. Going from Product Marketing Manager to Marketing Director is the transition that occurs most often in this field, and the average paycheck for Marketing Directors is $80K. Many others choose to work as Senior Product Managers, where pay is typically $125K.
Product Marketing Manager Job Listings
Popular Skills for Product Marketing Manager
Product Marketing Managers seem to exploit a large range of skills on the job. Most notably, skills in Business Analysis, Competitive Intelligence, Strategic Marketing, and Market Analysis are correlated to pay that is above average. Skills that pay less than market rate include Advertising, Microsoft Excel, and Powerpoint. Those proficient in Product Marketing are, more often than not, also skilled in Marketing Management and Market Research.
Pay by Experience Level for Product Marketing Manager
Pay by Experience for a Product Marketing Manager has a positive trend. An entry-level Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $78,000 based on 967 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $94,000 based on 771 salaries. An experienced Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $105,000 based on 478 salaries. A Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $112,000 based on 109 salaries.
Pay Difference by Location
Home to some of the best pay for Product Marketing Managers, San Jose offers exceptional salaries, 40 percent above the national average. Product Marketing Managers will also find cushy salaries in Houston (+13 percent), Seattle (+11 percent), San Francisco (+10 percent), and Austin (+6 percent). Trailing the national average by 13 percent, Indianapolis is the market with the smallest paychecks. Chicago and Cleveland are a couple other places where companies are known to pay below the median — salaries are 11 percent lower and 10 percent lower, respectively.
Product Marketing Manager Reviews
Related Job Salaries
Key Stats for Product Marketing Manager
Gender
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Female
51 % |
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Male
49 % |
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Job Satisfaction
| Highly satisfied |
Rated 4 out of 5 based on 546 votes. |
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