$45,139
Avg. Salary
$17.57
Avg. Hourly Rate

Average additional compensation:

$2,000

Bonus

$3,000

Profit Sharing

$6,600

Commission

What am I worth?
How should I pay?

The average pay for a Publicist is $17.57 per hour.

The average pay for a Publicist is $45,139 per year.

$10.60
10%
$17.57
50%
$36.28
90%
MEDIAN $17.57
$30k
10%
$45k
50%
$67k
90%
MEDIAN $45,139
$29,886 - $67,023
$30K
$45K
$67K
MEDIAN: $45,139
10%
50%
90%

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$10.60 - $36.28
$11
$18
$36
MEDIAN: $17.57
10%
50%
90%

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$0$69K
Salary $29,886 - $67,023
Bonus $504 - $9,967
Profit Sharing $3,000
Commission $6,600
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,638 - $69,449
  • Country: United States
  • Currency: USD
  • Updated: 13 Jan 2019
  • Individuals Reporting: 326
Hourly Data $0$39
Hourly Rate $10.60 - $36.28
Overtime $15.32 - $39.15
Annual Data $0$69K
Bonus $504 - $9,967
Commission $6,600
Profit Sharing $3,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,638 - $69,449
  • Country: United States
  • Currency: USD
  • Updated: 13 Jan 2019
  • Individuals Reporting: 65

Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

Read More...
Publicist Tasks
  • Create and execute publicity plans for clients.
  • Pitch stories to media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.

Common Career Paths for Publicist


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Publicists might see a strong upturn in salary after transitioning into upper-level roles such as Public Relations Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $58K per year.

Publicist Job Listings

Popular Skills for Publicist


Publicists report a focused set of job skills. Most notably, skills in Marketing Communications, Media / Public Relations, Press Releases, and Event Planning are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Event Planning. Most people familiar with Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Pay by Experience for a Publicist has a positive trend. An entry-level Publicist with less than 5 years of experience can expect to earn an average total compensation of $41,000 based on 180 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Publicist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $51,000 based on 76 salaries. An experienced Publicist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $53,000 based on 32 salaries. A Publicist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $50,000 based on 5 salaries.

Pay Difference by Location

21%

10%

-22%

National Average: $44,769

Larger city markers indicate a job is popular in that location.

Washington offers some of the highest pay in the country for Publicists, 25 percent above the national average. Publicists can also look forward to large paychecks in cities like New York (+23 percent), Los Angeles (+13 percent), Chicago (+11 percent), and Seattle (+4 percent). Location is a huge contributor to overall pay, with Publicists in Atlanta earning a whopping 29 percent below the national average. Not at the bottom but still paying below the median are employers in Nashville and Philadelphia (21 percent lower and 17 percent lower, respectively).

Publicist Reviews

Q: What is it like working as a Publicist?

Publicist in Detroit:
"Fun."
Pros: Can be a fun job at times.
Cons: Very stressful.

Related Job Salaries

Key Stats for Publicist

Gender

Female
77 %
Male
23 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 58 votes.
Less than 1 year
5%
1-4 years
58%
5-9 years
22%
10-19 years
12%
20 years or more
3%

Experience Affects Publicist Salaries

▲18%

▲13%

Late-Career
▲12%

National Average
$45,000

▼8%

Skills That Affect Publicist Salaries

Marketing Communications
▲1%

National Average
$45,000

Media / Public Relations
▼1%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 58 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
5%
1-4 years
58%
5-9 years
22%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 71%
dental benefits
Dental: 52%
vision benefits
Vision: 41%
no benefits
None: 28%