Publicist Salary

A Publicist earns an average salary of $44,507 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience. Most people move on to other jobs if they have more than 20 years' experience in this career.
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$31,093 - $65,980
$31K
$45K
$66K
MEDIAN: $44,571
10%
50%
90%

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$10.05 - $35.48
$10
$18
$35
MEDIAN: $17.69
10%
50%
90%

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$0$68K
Salary $31,093 - $65,980
Bonus $501 - $10,101
Commission $7,200
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,446 - $68,505
  • Country: United States
  • Currency: USD
  • Updated: 13 Oct 2017
  • Individuals Reporting: 187
Hourly Data $0$37
Hourly Rate $10.05 - $35.48
Overtime $33.37
Annual Data $0$68K
Bonus $501 - $10,101
Commission $7,200
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,446 - $68,505
  • Country: United States
  • Currency: USD
  • Updated: 13 Oct 2017
  • Individuals Reporting: 37

Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Create and execute publicity plans for clients.
  • Pitch stories to media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.

Common Career Paths for Publicist


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Publicist Job Listings

Popular Skills for Publicist

Pay by Experience Level for Publicist

Pay by Experience for a Publicist has a positive trend. An entry-level Publicist with less than 5 years of experience can expect to earn an average total compensation of $41,000 based on 180 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Publicist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $51,000 based on 76 salaries. An experienced Publicist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $53,000 based on 32 salaries. A Publicist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $50,000 based on 5 salaries.

Pay Difference by Location

National Average: $44,125

Larger city markers indicate a job is popular in that location.

Publicist Reviews

Q: What is it like working as a Publicist?

Publicist in Detroit:
"Fun."
Pros: Can be a fun job at times.
Cons: Very stressful.

Related Job Salaries

Key Stats for Publicist

Gender

Female
75 %
Male
25 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 36 votes.
Less than 1 year
6%
1-4 years
57%
5-9 years
23%
10-19 years
12%
20 years or more
3%

Experience Affects Publicist Salaries

▲19%

▲15%

Late-Career
▲13%

National Average
$44,000

▼7%

Skills That Affect Publicist Salaries

Marketing Communications
▲3%

Media / Public Relations
▼0%

National Average
$44,000




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 36 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
6%
1-4 years
57%
5-9 years
23%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 52%
vision benefits
Vision: 41%
no benefits
None: 29%