|Salary||$31,093 - $65,980|
|Bonus||$501 - $10,101|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$27,446 - $68,505|
|Hourly Rate||$10.05 - $35.48|
|Bonus||$501 - $10,101|
|Total Pay (||$27,446 - $68,505|
Job Description for Publicist
Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.Read More...
Employers for publicists vary, but common employers are book publishers and movie/television studios. This is generally a full-time position, and travel may be required depending on the needs of the employer.
Basic requirements for publicist positions include possessing excellent writing skills and possessing experience in pitching ideas and securing positive media attention. They must also be able to manage and prioritize simultaneously occurring projects. A publicist must also be well-organized, self-motivated, and have strong attention to detail. They should be creative individuals that are strong problem-solvers that create new opportunities for publicity for their organization. (Copyright 2017 PayScale.com)
- Create and execute publicity plans for clients.
- Pitch stories to media.
- Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
- Draft and edit press releases, media alerts, and press kit materials.
- Build and maintain relationships with the media.
Publicist Job Listings
Popular Skills for Publicist
Pay by Experience Level for Publicist
Pay by Experience for a Publicist has a positive trend. An entry-level Publicist with less than 5 years of experience can expect to earn an average total compensation of $41,000 based on 180 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Publicist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $51,000 based on 76 salaries. An experienced Publicist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $53,000 based on 32 salaries. A Publicist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $50,000 based on 5 salaries.
Pay Difference by Location
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Key Stats for Publicist
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