Search engine optimization (SEO) directors serve as innovators and often work in teams to brainstorm ideas for improving SEO for an organization's online presence. They are primarily responsible for supervising SEO employees and typically work in office settings, and attending meetings may be necessary on a regular basis.

SEO directors work with a variety of staff, particularly project managers, so strong communication skills are important in this position, and many directors work for large tech companies such as Google, Microsoft, and Yahoo.

A bachelor's degree in information technology (IT) or a related field and at least a few years of relevant experience are generally required for this position, and some employers may prefer those who also have prior leadership experience. Computer skills and proficiency in Microsoft Office programs are essential in this position, and strong communication skills are also important to work well with staff members and achieve goals in a timely manner. SEO directors typically work full-time, and some overtime may be necessary on occasion, so the ability to work under pressure and strict deadlines is highly beneficial. (Copyright 2018 PayScale.com)

Search Engine Optimization (SEO) Director Tasks

• Develop and drive strategies to maximize an organization's SEO performance.
• Collaborate strongly with taxonomists and back-end technology experts to create a robust data infrastructure.
• Monitor trends in search engine prioritization and collaborate across departments to take advantage of opportunities with current and future online strategies.
• Assemble a team of SEO analysts and facilitate healthy organization and communication.