Average Digital Marketing Manager Salary

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The average salary for a Digital Marketing Manager is $65,216.
MEDIAN $65,216
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United States (change)
$43k - $98k
$516 - $14k
Profit Sharing
$494 - $10k
$511 - $25k
Total Pay
$41k - $102k

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Job Description for Digital Marketing Manager

Digital Marketing Manager Tasks
  • Develop and implement strategies for new media and digital marketing teams.
  • Coordinate online marketing campaigns on all social and digital media platforms.
  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
  • Lead website development and oversee all customer-facing digital communication channels.
  • Track growth and maintain analytics reports to provide up-to-date information to upper management.
The top respondents for the job title Digital Marketing Manager are from the companies Amazon.com Inc, Accenture and International Business Machines (IBM) Corp.. Reported salaries are highest at Dell, Inc. where the average pay is $113,431. Other companies that offer high salaries for this role include Accenture and International Business Machines (IBM) Corp., earning around $110,550 and $99,750, respectively. The Kroger Company pays the lowest at around $77,687. Analogic Corporation and Cisco Systems Inc also pay on the lower end of the scale, paying $85,572 and $87,776, respectively.

Career Paths

Explore the most common career paths for Digital Marketing Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Digital Marketing Manager
Marketing Director
Marketing Manager
Director of Digital Marketing
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Digital Marketing Manager Job Listings

Popular Skills for Digital Marketing Manager

Skills in Online Marketing and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that pay less than market rate include Google Analytics, Email Marketing and Social Media Marketing.

Pay by Experience Level for Digital Marketing Manager

An entry-level Digital Marketing Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $44,074 based on 73 salaries. An early career Digital Marketing Manager with 1-4 years of experience earns an average total compensation of $57,649 based on 2,421 salaries. A mid-career Digital Marketing Manager with 5-9 years of experience earns an average total compensation of $70,530 based on 2,662 salaries. An experienced Digital Marketing Manager with 10-19 years of experience earns an average total compensation of $81,740 based on 1,125 salaries. In their late career (20 years and higher), employees earn an average total compensation of $87,349.
Employees with Digital Marketing Manager in their job title in San Francisco, California earn an average of 33.0% more than the national average. These job titles also find higher than average salaries in Seattle, Washington (16.3% more) and Boston, Massachusetts (14.7% more). The lowest salaries can be found in Denver, Colorado (8.7% less).

Years of Experience

This data is based on 6,428 survey responses.
Entry Level
Early Career
Mid Career
Late Career