Senior Marketing Analyst Salary
A Senior Marketing Analyst earns an average salary of $69,892 per year. Pay for this job does not change much by experience, with the most experienced earning only a bit more than the least. People in this job generally don't have more than 20 years' experience.
|Salary||$54,632 - $92,075|
|Bonus||$820 - $10,851|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$56,730 - $97,446|
|Bonus||$820 - $10,851|
|Total Pay (||$56,730 - $97,446|
Job Description for Senior Marketing Analyst
A company uses a senior marketing analyst to direct and implement strategies for sales, advertising, and general market placement. This person typically holds a senior executive position and makes decisions that may affect all aspect’s of an organization’s financial health.Read More...
The marketing analyst’s job is chiefly centered around gathering numerical data and analyzing it. This data covers areas such as demographics, consumer purchasing behavior, and consumer income. The analyst also gathers more subjective data from opinion research and surveys, and they use that along with interpretive data (such as ratings and website traffic) to make assessments of current marketing initiatives within the company. The senior market analyst helps determine the efficacy of such marketing directives and identify ways to adjust campaigns to best engage target consumers.
The marketing analyst will also create detailed reports based upon the consumer data he or she collects and issue that to any brand managers within the company, as well as to marketing, advertising, and sales teams. These teams will use that data to help create new marketing endeavors and sales campaigns that take advantage of trends and opportunities identified by the senior marketing analyst.
This is a position that requires a strong educational background in both business and statistics. Typically a person in this field has a bachelor’s degree in business or marketing that includes a heavy emphasis on statistics and high-level mathematics. For larger companies, a postgraduate degree in either discipline may be preferred, along with demonstrated competence in the field of marketing research. This is typically an office-based position, and the market analyst normally supervises a department of market researchers and is responsible for coordinating the data they compile. (Copyright 2017 PayScale.com)
Senior Marketing Analyst Tasks
- Support marketing campaigns through data mining and analysis.
- Coordinate with internal departments to optimize customer service strategy.
- Analyze consumer behavior and develop predictive models.
- Develop and execute statistical models to support marketing goals.
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Pay by Experience Level for Senior Marketing Analyst
Pay by Experience for a Senior Marketing Analyst has a positive trend. An entry-level Senior Marketing Analyst with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 279 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $76,000 based on 154 salaries. An experienced Senior Marketing Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $78,000 based on 52 salaries. A Senior Marketing Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $77,000 based on 12 salaries.
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