Average Senior Marketing Analyst Salary

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The average salary for a Senior Marketing Analyst is $73,109.
MEDIAN $73,109
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United States (change)
$55k - $95k
$1k - $12k
Profit Sharing
$1k - $9k
Total Pay
$57k - $100k

Your Market Worth Over Time

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Job Description for Senior Marketing Analyst

Senior Marketing Analyst Tasks
  • Support marketing campaigns through data mining and analysis.
  • Coordinate with internal departments to optimize customer service strategy.
  • Analyze consumer behavior and develop predictive models.
  • Develop and execute statistical models to support marketing goals.

Popular Employer Salaries for Senior Marketing Analyst

The top respondents for the job title Senior Marketing Analyst are from the companies American Express Co. (AMEX), Dell, Inc. and The Home Depot Inc.. Reported salaries are highest at Zulily where the average pay is $100,000. Other companies that offer high salaries for this role include American Express Co. (AMEX) and Wunderman Inc., earning around $77,573 and $75,000, respectively. Dell, Inc. pays the lowest at around $64,054. Salesforce.com, Inc. and The Home Depot Inc. also pay on the lower end of the scale, paying $69,435 and $72,747, respectively.

Career Paths

Explore the most common career paths for Senior Marketing Analyst. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Senior Marketing Analyst
Marketing Manager
Senior Marketing Manager
Marketing Analyst
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Senior Marketing Analyst Job Listings

Popular Skills for Senior Marketing Analyst

Skills in Data Analysis, Strategic Marketing and SQL are correlated to pay that is above average. Skills that pay less than market rate include Market Research and Microsoft Excel.

Pay by Experience Level for Senior Marketing Analyst

An entry-level Senior Marketing Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $64,633 based on 24 salaries. An early career Senior Marketing Analyst with 1-4 years of experience earns an average total compensation of $70,105 based on 389 salaries. A mid-career Senior Marketing Analyst with 5-9 years of experience earns an average total compensation of $76,895 based on 291 salaries. An experienced Senior Marketing Analyst with 10-19 years of experience earns an average total compensation of $78,998 based on 88 salaries. In their late career (20 years and higher), employees earn an average total compensation of $75,978.
Employees with Senior Marketing Analyst in their job title in Seattle, Washington earn an average of 23.5% more than the national average. These job titles also find higher than average salaries in San Francisco, California (19.7% more) and Los Angeles, California (0.8% more). The lowest salaries can be found in Boston, Massachusetts (4.7% less), Chicago, Illinois (4.0% less) and Atlanta, Georgia (2.1% less).

Years of Experience

This data is based on 815 survey responses.
Entry Level
Early Career
Mid Career
Late Career