Average Web Analytics Specialist Salary

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The average salary for a Web Analytics Specialist is $63,747.
MEDIAN $63,747
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United States (change)
$41k - $96k
$991 - $18k
Total Pay
$40k - $105k

Your Market Worth Over Time

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Job Description for Web Analytics Specialist

Web Analytics Specialist Tasks
  • Import, clean, review, expand, validate and document datasets.
  • Engage across units to identify and meet data needs.
  • Define metrics and track, analyze and report on specific project outcomes.
  • Organize, interpret and summarize findings, creating presentations and reports.
  • Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.

Career Paths

Explore the most common career paths for Web Analytics Specialist. Thickness and color of lines indicates how common a path is.
Web Analytics Specialist
Analytics Manager
Senior Account Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Web Analytics Specialist Job Listings

Popular Skills for Web Analytics Specialist

Skills in Web Analytics and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Excel, Data Analysis and Google Analytics.

Pay by Experience Level for Web Analytics Specialist

An early career Web Analytics Specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $56,710 based on 56 salaries. A mid-career Web Analytics Specialist with 5-9 years of experience earns an average total compensation of $83,791 based on 26 salaries. An experienced Web Analytics Specialist with 10-19 years of experience earns an average total compensation of $99,960 based on 8 salaries.

Pay Difference by Location

Learn more about cost of living by city.
Employees with Web Analytics Specialist in their job title in Dallas, Texas earn an average of 2.0% more than the national average. The lowest salaries can be found in Houston, Texas (14.5% less) and New York, New York (2.7% less).

Years of Experience

This data is based on 90 survey responses.
Early Career
Mid Career