▼28%
$62,024
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$42k
MEDIAN
$62k
90%
$89k
The average salary for a Web Analytics Specialist is $62,024 in 2023
Base Salary
$42k - $89k
Bonus
$101 - $4k
Total Pay
$42k - $93k
Is Average Web Analytics Specialist Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Web Analytics Specialists?
What Do Web Analytics Specialists Do?
Web Analytics Specialist Tasks
- Import, clean, review, expand, validate and document datasets.
- Engage across units to identify and meet data needs.
- Define metrics and track, analyze and report on specific project outcomes.
- Organize, interpret and summarize findings, creating presentations and reports.
- Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.
Find your market worth – how it works:
How do Web Analytics Specialists Rate Their Jobs?
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Common Health Benefits for a Web Analytics Specialist
Medical
88%
Dental
80%
Vision
64%
None
12%
Gender Breakdown for Web Analytics Specialists
Male
57.1%
Female
42.9%
This data is based on 21 survey responses. Learn more about the gender pay gap.
FAQs About Web Analytics Specialists
What is the highest pay for Web Analytics Specialists?
Our data indicates that the highest pay for a Web Analytics Specialist is $89k / year
What is the lowest pay for Web Analytics Specialists?
Our data indicates that the lowest pay for a Web Analytics Specialist is $42k / year
How can Web Analytics Specialists increase their salary?
Increasing your pay as a Web Analytics Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Web Analytics Specialist that oversees more junior Web Analytics Specialists, this experience can increase the likelihood to earn more.