▼26%
$60,234
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$43k
MEDIAN
$60k
90%
$91k
The average salary for a Web Analytics Specialist is $60,234 in 2025
Base Salary
$43k - $91k
Bonus
$1k - $4k
Total Pay
$43k - $96k
Is Average Web Analytics Specialist Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Web Analytics Specialists?
What Do Web Analytics Specialists Do?
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How do Web Analytics Specialists Rate Their Jobs?
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Common Health Benefits for a Web Analytics Specialist
Medical
93%
Dental
86%
Vision
71%
None
7%
Gender Breakdown for Web Analytics Specialists
Male
72.7%
Female
27.3%
This data is based on 11 survey responses. Learn more about the gender pay gap.
FAQs About Web Analytics Specialists
What is the highest pay for Web Analytics Specialists?
Our data indicates that the highest pay for a Web Analytics Specialist is $91k / year
What is the lowest pay for Web Analytics Specialists?
Our data indicates that the lowest pay for a Web Analytics Specialist is $43k / year
How can Web Analytics Specialists increase their salary?
Increasing your pay as a Web Analytics Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Web Analytics Specialist that oversees more junior Web Analytics Specialists, this experience can increase the likelihood to earn more.