Average Web Analytics Specialist Salary

$64,022
Avg. SalaryShow Hourly Rate
$2,959
Bonus
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The average salary for a Web Analytics Specialist is $64,022.
10%
$41k
MEDIAN
$64k
90%
$96k
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Salary
$41k - $96k
Bonus
$970 - $10k
Total Pay
$41k - $103k
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What Do Web Analytics Specialists Do?

Web Analytics Specialist Tasks
  • Import, clean, review, expand, validate and document datasets.
  • Engage across units to identify and meet data needs.
  • Define metrics and track, analyze and report on specific project outcomes.
  • Organize, interpret and summarize findings, creating presentations and reports.
  • Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.

Job Satisfaction for Web Analytics Specialist

4.2 out of 5
(14)
Highly Satisfied
2Reviews

Web Analytics Specialist Job Listings

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What Are Popular Skills for Web Analytics Specialists?

Skills in Web Analytics and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that pay less than market rate include JavaScript, Data Analysis and Google Analytics.

What is the Pay by Experience Level for Web Analytics Specialists?

An early career Web Analytics Specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $55,595 based on 53 salaries. A mid-career Web Analytics Specialist with 5-9 years of experience earns an average total compensation of $84,015 based on 20 salaries. An experienced Web Analytics Specialist with 10-19 years of experience earns an average total compensation of $126,000 based on 6 salaries.

Pay Difference by Location

Learn more about cost of living by city.
Employees with Web Analytics Specialist in their job title in Dallas, Texas earn an average of 1.5% more than the national average. The lowest salaries can be found in Chicago, Illinois (28.0% less), Houston, Texas (14.9% less) and New York, New York (3.2% less).

Years of Experience

This data is based on 79 survey responses.
Early Career
67.1%
Mid Career
25.3%
Experienced
7.6%