The average salary for a Web Analytics Specialist is $64,022.
Web Analytics Specialist by
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What Do Web Analytics Specialists Do?
Web analytics specialists use a variety of tools to determine which online marketing tactics are working for a company and how these efforts can be improved. These analysts should be proficient in various coding languages and able to create automation methods for tasks which will be carried out regularly, and a strong understanding of Google Analytics is also necessary for this position.
Web analytics specialists use online tools to determine why traffic is moving in a certain way, such as at w…Read more
Web Analytics Specialist Tasks
- Import, clean, review, expand, validate and document datasets.
- Engage across units to identify and meet data needs.
- Define metrics and track, analyze and report on specific project outcomes.
- Organize, interpret and summarize findings, creating presentations and reports.
- Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.
Job Satisfaction for Web Analytics Specialist
Web Analytics Specialist Job Listings
What Are Popular Skills for Web Analytics Specialists?
What is the Pay by Experience Level for Web Analytics Specialists?
An early career Web Analytics Specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $55,595 based on 53 salaries. A mid-career Web Analytics Specialist with 5-9 years of experience earns an average total compensation of $84,015 based on 20 salaries. An experienced Web Analytics Specialist with 10-19 years of experience earns an average total compensation of $126,000 based on 6 salaries.
Pay Difference by Location
Employees with Web Analytics Specialist in their job title in Dallas, Texas earn an average of 1.5% more than the national average. The lowest salaries can be found in Chicago, Illinois (28.0% less), Houston, Texas (14.9% less) and New York, New York (3.2% less).
Years of Experience
This data is based on 79 survey responses.