Web Content Specialist Salary

The average Web Content Specialist in the United States can expect to rake in roughly $46K per year. Total cash compensation for Web Content Specialists runs from $31K to $66K depending on bonuses that can occasionally exceed $6K and profit sharing that can reach almost $5K. Location and career length each impact pay for this group, with the former having the largest influence. Web Content Specialists survey participants are largely women, dominating at 64 percent. Medical benefits are awarded to a large number, and a majority earn dental coverage. Most workers in this position report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$34,636 - $67,020
$35K
$47K
$67K
MEDIAN: $47,023
10%
50%
90%

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$13.27 - $27.43
$13
$18
$27
MEDIAN: $18.33
10%
50%
90%

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$0$67K
Salary $34,636 - $67,020
Bonus $485.64 - $5,929
Profit Sharing $370.95 - $5,017
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,540 - $65,789
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 465
Hourly Data $0$39
Hourly Rate $13.27 - $27.43
Overtime $17.97 - $39.22
Annual Data $0$65K
Bonus $485.64 - $5,929
Profit Sharing $370.95 - $5,017
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,540 - $65,789
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 162

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Web Content Specialist

Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be responsible for moderating and/or contributing to discussions in the website's comment section; contributing to organizational social media accounts may be needed as well. Some positions may also require that additional marketing and advertising tasks are completed as part of the job description.

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Web Content Specialist Tasks

  • Gather and research information that enhances the value of the site.
  • Work with marketing and graphics designers to ensure consistency.
  • Write, edit, and develop web site content.
  • Gather user feedback for website improvement and enhancements.

Common Career Paths for Web Content Specialist


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Web Content Specialists may enjoy increased earnings if they become Web Content Managers. This seems to be a popular career move, and Web Content Manager earn a slightly higher median of $50K annually.

Web Content Specialist Job Listings

Popular Skills for Web Content Specialist


Web Content Specialists seem to exploit a large range of skills on the job. Most notably, skills in JavaScript, Cascading Style Sheets, Copywriting, and HTML are correlated to pay that is above average. Skills that seem to negatively impact pay include Video Editing, Search Engine Optimization, and Editing. Most people familiar with HTML also know Cascading Style Sheets (CSS) and Adobe Photoshop. Those familiar with Web Content Management tend to be well versed in Editing and Adobe Photoshop.

Pay by Experience Level for Web Content Specialist

Pay by Experience for a Web Content Specialist has a positive trend. An entry-level Web Content Specialist with less than 5 years of experience can expect to earn an average total compensation of $43,000 based on 453 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Web Content Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $53,000 based on 145 salaries. An experienced Web Content Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $60,000 based on 55 salaries. A Web Content Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $58,000 based on 9 salaries.

Pay Difference by Location

National Average: $45,760

Larger city markers indicate a job is popular in that location.

Web Content Specialists will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 52 percent. Web Content Specialists will also find cushy salaries in Washington (+33 percent), New York (+30 percent), Los Angeles (+21 percent), and Denver (+17 percent). Lansing is home to the smallest salaries in the field, lagging the national average by 13 percent. A couple other locations with smaller-than-average paychecks include San Diego (8 percent lower) and Columbus (5 percent lower).

Web Content Specialist Reviews

Q: What is it like working as a Web Content Specialist?

Web Content Specialist in Anaheim:
Pros: I love the fun and relaxing work environment. I enjoy my co-workers, and the retail industry. In addition to maintaining the web store for our 3 brands, I love being part of the Buying team and contributing in bringing new products and removing older products from our stores.
Cons: I feel that I am overworked for the amount of work I do and responsibilities I have. The company isn't doing as well as we did last year, which is concerning for the future of the company.

Web Content Specialist in Columbus:
"Inspiring corporate culture, high stress, decent perks."
Pros: My immediate supervisors and team work so well together, inspire each other to be better, and listen to each other.
Cons: Stress level is very high due to the reactive nature of retail. We really don't have enough team members to support all the work that needs to be done. Some are overworked and others under-perform to compensate.

Related Job Salaries

Key Stats for Web Content Specialist

Gender

Female
63 %
Male
37 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 107 votes.
Less than 1 year
3%
1-4 years
65%
5-9 years
22%
10-19 years
9%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Web Content Specialist Salaries

▲30%

Late-Career
▲26%

▲15%

National Average
$46,000

▼6%

Skills That Affect Web Content Specialist Salaries


JavaScript
▲7%

▲2%

▲2%


Web Content Management
▼0%

Adobe Photoshop
▼0%


National Average
$46,000


Web Design
▼1%



▼5%


Video Editing
▼18%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 107 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
3%
1-4 years
65%
5-9 years
22%
10-19 years
9%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 69%
vision benefits
Vision: 58%
no benefits
None: 17%
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