The average salary for a Web Content Specialist is $48,149.
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What Do Web Content Specialists Do?
Web content specialists are responsible for generating quality written materials that will attract visitors to their organization's website. They may be responsible for writing materials for the website, and they may need to edit content from other writers as well. Specialists help find and/or create images and other visual elements to go along with written materials, as well as ensure that search engine optimization (SEO) best practices are followed. Additionally, web content specialists may be…Read more
Web Content Specialist Tasks
- Gather and research information that enhances the value of the site.
- Work with marketing and graphics designers to ensure consistency.
- Write, edit, and develop web site content.
- Gather user feedback for website improvement and enhancements.
Job Satisfaction for Web Content Specialist
Popular Employer Salaries for Web Content Specialist
The top respondents for the job title Web Content Specialist are from the companies Basement Systems, DealerOn and Quoizel Incorporated. Reported salaries are highest at Thermo Fisher Scientific, Inc. where the average pay is $58,243. Other companies that offer high salaries for this role include Novant Health and Quoizel Incorporated, earning around $50,828 and $43,995, respectively. Compsych Corporation pays the lowest at around $35,000. Basement Systems and DealerOn also pay on the lower end of the scale, paying $40,000 and $42,969, respectively.
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Digital Marketing Specialist
Digital Marketing Manager
Somewhat common (8 - 20%)
Web Content Specialist Job Listings
What Are Popular Skills for Web Content Specialists?
Skills in Web Content Management and Content Management are correlated to pay that is above average. Skills that pay less than market rate include Search Engine Optimization (SEO), Editing and Copywriting.
What is the Pay by Experience Level for Web Content Specialists?
An entry-level Web Content Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $41,211 based on 38 salaries. An early career Web Content Specialist with 1-4 years of experience earns an average total compensation of $45,657 based on 566 salaries. A mid-career Web Content Specialist with 5-9 years of experience earns an average total compensation of $52,609 based on 218 salaries. An experienced Web Content Specialist with 10-19 years of experience earns an average total compensation of $60,523 based on 95 salaries. In their late career (20 years and higher), employees earn an average total compensation of $58,146.
Pay Difference by Location
Employees with Web Content Specialist in their job title in New York, New York earn an average of 31.4% more than the national average. These job titles also find higher than average salaries in Washington, District of Columbia (17.1% more) and Los Angeles, California (6.9% more). The lowest salaries can be found in Austin, Texas (1.3% less) and Chicago, Illinois (1.3% less).
Years of Experience
This data is based on 931 survey responses.