An advertising broadcast producer helps create commercials and public service announcements that television and radio stations will broadcast. The producer is typically in charge of most of what goes on behind the scenes in creating these spots, with the amount of responsibility delegated to this position depending on the position and size of the media outlet. In smaller outlets, the producer may help write and edit copy, set up and record all audio and visual pieces, edit them, complete post-production work on levels, and add screen graphics. Larger media outlets may have dedicated employees to take perform some of these tasks, but it is still likely that the broadcast producer will play some part in each of those aspects as the overall manager of the project.
Because most commercials to be aired are either sent from larger networks for contractual broadcast obligations or created in-house by entities that wish to air a commercial, the advertising broadcast producer's job typically revolves around helping create advertisements for the media outlet and its programs. Smaller advertising accounts may also turn to the broadcast provider to help them create advertising or public service announcements as well.
In any case, the advertising broadcast producer helps prepare and review all written copy, set lighting and sound levels, and checks for any distractions (such as the hum of air-conditioners, or glare off an actor's glasses). The producer helps with or supervises editing after active recording is complete, and then ensures that post-production conforms with quality and standards for commercials normally aired on the station.
To work as an advertising broadcast producer, a person must typically have a bachelor's degree in communications, journalism, or a related discipline, typically with an emphasis on production and editing work. The broadcast producer typically either starts at smaller media markets and gains practical experience that way, or they work as a production assistant at a larger outlet first. Advertising broadcast producers typically work in studios, normally during regular business hours.
Advertising Broadcast Producer Tasks
Communicate vision and progress to stakeholders and staff.
Maintain communication with creative and accounting departments to ensure smooth workflow.
Plan production process (budgets, schedules, etc.) in entirety from pre-production through to post-production.
Track potential legal issues and respond accordingly.