An advertising broadcast producer helps create commercials and public service announcements that television and radio stations will broadcast. The producer is typically in charge of most of what goes on behind the scenes in creating these spots, with the amount of responsibility delegated to this position depending on the position and size of the media outlet. In smaller outlets, the producer may help write and edit copy, set up and record all audio and visual pieces, edit them, complete post-production work on levels, and add screen graphics. Larger media outlets may have dedicated employees to take perform some of these tasks, but it is still likely that the broadcast producer will play some part in each of those aspects as the overall manager of the project.
Advertising Broadcast Producer Tasks
Communicate vision and progress to stakeholders and staff.
Maintain communication with creative and accounting departments to ensure smooth workflow.
Plan production process (budgets, schedules, etc.) in entirety from pre-production through to post-production.
Track potential legal issues and respond accordingly.