Internet marketing analysts decipher data on the internet and translate it into information that most people can read, understand, and interpret. The data that internet marketing analysts collect is important to many businesses and corporations, as the data is used to determine consumer behavior and shopping patterns.
Businesses and corporations hire internet marketing analysts to figure out the best online advertising and marketing strategies. Search engine optimization (SEO) is another task that internet marketing analysts assist businesses with. SEO ensures that people searching for an item or service online will be expedited to the company’s website by putting that business’ link high-up in the search results. Analyzing a company’s webpage is something else that an internet marketing analyst often does. They will sift through everything from the design of the page to the content to make sure that the company is covering all their bases to attract the most business.
Internet marketing analysts normally have a bachelor’s degree in computer science. A master’s degree may also be required for the job. While in college, some students that aspire to become an internet marketing analyst focus their studies on business administration with a lesser focus in marketing. Possessing skills such excellent critical thinking and interpersonal communications will all aid in doing the job successfully.
Internet Marketing Analyst Tasks
Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
Conduct research on online consumer trends to predict successful electronic marketing strategies.
Seek and provide information to help companies determine new online customer markets.
Measure and assess customer satisfaction of website.