Advertising project managers manage all advertising-related projects for their organization. They are responsible for leading a group of advertising professionals to reach all company goals within a given time frame, as well as serving as the advertising team's point of contact for upper management and external partners. Advertising project managers regularly interact with other department managers to form more cohesive product or service concepts and execution. They also lead the development of all advertising initiatives, including developing promotional items, coordinating events, and creating schedules.
Other tasks performed by advertising project managers include overseeing departmental expenses, maintaining accurate financial records for future reference, and actively participating in company meetings to suggest advertising program changes based on customer feedback and market research. Advertising project managers must possess strong analytical skills to process data, create detailed reports, and develop effective advertising solutions for their company. They also provide coaching sessions for new staff, give expert advice on advertising feasibility based on their experience, and prioritize projects based on importance. Advertising project managers gather business outcomes, market trends, and consumer opinions to create new advertising tactics.
A bachelor's degree in advertising, marketing, or a related field is required for this position. Relevant experience is also needed, and industry and leadership certifications may be beneficial. Advertising project managers should possess strong organizational and problem-solving skills to anticipate possible advertising issues before deploying campaigns.
Project Manager, Advertising Tasks
Manage the development of marketing projects and campaigns.
Track and report on budgets throughout the lifecycle of each project.
Work closely with internal teams and clients to ensure that project goals are accomplished.