Project Manager, Advertising Salary
Job Description for Project Manager, Advertising
Advertising project managers manage all advertising-related projects for their organization. They are responsible for leading a group of advertising professionals to reach all company goals within a given time frame, as well as serving as the advertising team's point of contact for upper management and external partners. Advertising project managers regularly interact with other department managers to form more cohesive product or service concepts and execution. They also lead the development of all advertising initiatives, including developing promotional items, coordinating events, and creating schedules.Read More...
Other tasks performed by advertising project managers include overseeing departmental expenses, maintaining accurate financial records for future reference, and actively participating in company meetings to suggest advertising program changes based on customer feedback and market research. Advertising project managers must possess strong analytical skills to process data, create detailed reports, and develop effective advertising solutions for their company. They also provide coaching sessions for new staff, give expert advice on advertising feasibility based on their experience, and prioritize projects based on importance. Advertising project managers gather business outcomes, market trends, and consumer opinions to create new advertising tactics.
A bachelor's degree in advertising, marketing, or a related field is required for this position. Relevant experience is also needed, and industry and leadership certifications may be beneficial. Advertising project managers should possess strong organizational and problem-solving skills to anticipate possible advertising issues before deploying campaigns.
Project Manager, Advertising Tasks
- Manage the development of marketing projects and campaigns.
- Track and report on budgets throughout the lifecycle of each project.
- Work closely with internal teams and clients to ensure that project goals are accomplished.
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Pay by Experience Level for Project Manager, Advertising
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Although individuals who have less than five years' experience earn $47K on average, people with five to 10 years benefit from a notably larger average of $62K. After working for 10 to 20 years, Advertising Project Managers make a median salary of $71K. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $64K.
Pay Difference by Location
For Advertising Project Managers, busy Los Angeles offers a higher-than-average pay rate, 16 percent above the national average. Advertising Project Managers will also find cushy salaries in Minneapolis (+15 percent) and New York (+13 percent). Boston is the lowest-paying area, 14 percent south of the national average.
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