Visual merchandising specialists are in charge handling all visual aspects of merchandise on behalf of their organization. They responsible for the ongoing preparation, maintenance, and distribution of all visual merchandising communications and materials to staff and distribution channels. Visual merchandising specialists work with store managers to ensure that comprehensive and accurate merchandise visual information is provided at all times. Among their main duties are coordinating sample needs, performing display set-up, assisting with window displays, and handling relevant communications with clients and/or other team members. They also analyze merchandise research to gain insight for innovative approach to visuals.
Additionally, visual merchandising specialists determine organizational needs and negotiate pricing on vendor displays for fixture inventories and orders. They help supervise the development, drafting, and distribution of all visual merchandising concepts and products. Visual merchandising specialists use design software to modify existing visual concepts, as well as manage showroom display and maintain sample inventory based on project requirements. They must have strong interpersonal skills to develop strong business relationships and company loyalty with partners and vendors.
A bachelor's degree in art, graphic or interior design, merchandising, or a related field is needed for this job. Previous experience in a visual merchandising capacity is generally required or preferred as well. Industry and design certifications may be beneficial. Visual merchandising specialists should work well in a team setting, as well as on their own with minimal supervision. They must be organized individuals that pay close attention to detail in all visual merchandising projects as well.
Visual Merchandising Specialist Tasks
Arrange aisles and displays to provide easy customer access and make products easy to find.
Manage the building and updating of in-store merchandise displays.
Work under the direction of the visual merchandising manager to customize product displays for a retail store.
Facilitate customer buying decisions by ensuring product information is readily accessible.