Avg. Base Salary (AUD)
The average salary for a Social Media Specialist is AU$62,411
What is the Pay by Experience Level for Social Media Specialists?
An early career Social Media Specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of AU$61,242 based on 102 salaries. A mid-career Social Media Specialist with 5-9 years of experience earns an average total compensation of AU$75,305 based on 29 salaries.
What Do Social Media Specialists Do?
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from …Read more
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
FAQs About Social Media Specialists
What is the highest pay for Social Media Specialists?
Our data indicates that the highest pay for a Social Media Specialist is A$79k / year
What is the lowest pay for Social Media Specialists?
Our data indicates that the lowest pay for a Social Media Specialist is A$49k / year
How can Social Media Specialists increase their salary?
Increasing your pay as a Social Media Specialist is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Social Media Specialist that oversees more junior Social Media Specialists, this experience can increase the likelihood to earn more.