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Average Social Media Manager Salary in Australia

AU$61,360
Avg. SalaryShow Hourly Rate
AU$1,008
Bonus
AU$4,500
Commission
AU$2,035
Profit Sharing
What am I worth?
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How should I pay?
Price a job
The average salary for a Social Media Manager in Australia is AU$61,360.
10%
A$45k
MEDIAN
A$61k
90%
A$83k
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Salary
AU$45k - AU$83k
Bonus
AU$102 - AU$11k
Profit Sharing
AU$1k - AU$4k
Commission
AU$0 - AU$5k
Total Pay
AU$42k - AU$81k
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What Do Social Media Managers Do?

Social Media Manager Tasks
  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Career Paths

Explore the most common career paths for Social Media Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Manager
Archaeologist
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Social Media Manager Job Listings

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What Are Popular Skills for Social Media Managers?

Skills in Social Media Marketing, Content Management and Social Media Optimization are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design and Copywriting.

What is the Pay by Experience Level for Social Media Managers?

An entry-level Social Media Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of AU$50,070 based on 18 salaries. An early career Social Media Manager with 1-4 years of experience earns an average total compensation of AU$59,714 based on 248 salaries. A mid-career Social Media Manager with 5-9 years of experience earns an average total compensation of AU$72,843 based on 78 salaries. An experienced Social Media Manager with 10-19 years of experience earns an average total compensation of AU$77,182 based on 20 salaries.
Employees with Social Media Manager in their job title in Sydney, New South Wales earn an average of 7.4% more than the national average. The lowest salaries can be found in Byron Bay, New South Wales (25.0% less), Gold Coast, Queensland (22.6% less) and Perth, Western Australia (18.4% less).

Years of Experience

This data is based on 364 survey responses.
Entry Level
4.9%
Early Career
68.1%
Mid Career
21.4%
Experienced
5.5%

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