The average salary for a Social Media Manager in Australia is AU$61,360.
Tell us about your job and pay factors like skills and education Find your market worth with a report tailored to you Negotiate your pay with confidence
What Do Social Media Managers Do?
Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.
Social media managers must be highly proficient with Microsoft Office applications for word processing, email management, spreadsheets, and presentations. They must have strong communication skills in order to lead te…Read more
Social Media Manager Tasks
- Develop and execute the corporate social media strategy.
- Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
- Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Explore the most common career paths for Social Media Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner
to research other job paths.
Digital Marketing Specialist
Somewhat common (8 - 20%)
Social Media Manager Job Listings
What Are Popular Skills for Social Media Managers?
Skills in Social Media Marketing, Content Management and Social Media Optimization are correlated to pay that is above average. Skills that pay less than market rate include Graphic Design and Copywriting.
What is the Pay by Experience Level for Social Media Managers?
An entry-level Social Media Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of AU$50,070 based on 18 salaries. An early career Social Media Manager with 1-4 years of experience earns an average total compensation of AU$59,714 based on 248 salaries. A mid-career Social Media Manager with 5-9 years of experience earns an average total compensation of AU$72,843 based on 78 salaries. An experienced Social Media Manager with 10-19 years of experience earns an average total compensation of AU$77,182 based on 20 salaries.
Pay Difference by Location
Employees with Social Media Manager in their job title in Sydney, New South Wales earn an average of 7.4% more than the national average. The lowest salaries can be found in Byron Bay, New South Wales (25.0% less), Gold Coast, Queensland (22.6% less) and Perth, Western Australia (18.4% less).
Years of Experience
This data is based on 364 survey responses.