The average pay for a Social Media Strategist is AU$70,031 per year. Most people move on to other jobs if they have more than 10 years' experience in this career.

AU$40,268 - AU$116,350
AU$40K
AU$72K
AU$120K
MEDIAN: AU$72,414
10%
50%
90%
AU$20.29 - AU$25.60
AU$24
MEDIAN: AU$24.40
50%
AU$0AU$117K
Salary AU$40,268 - AU$116,350
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$40,607 - AU$117,916
  • Country: Australia
  • Currency: AUD
  • Updated: 23 Jun 2018
  • Individuals Reporting: 22
Hourly Data AU$0AU$25
Hourly Rate AU$24.40
Annual Data AU$0AU$117K
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$40,607 - AU$117,916
  • Country: United States
  • Currency: AUD
  • Updated: 23 Jun 2018
  • Individuals Reporting: 7

Job Description for Social Media Strategist

A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers ask questions, the strategist typically provide answers directly; when the answer is not readily available, the strategist must research and/or coordinate with appropriate parties within the company to promptly determine an appropriate response.

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Social Media Strategist Tasks

  • Develop and launch an adaptable global social media strategy for the company.
  • Interpret site analytics and translate findings into reports.
  • Promote active engagement through social media outlets by interacting with and responding to followers.
  • Research target demographics and create relevant social media posts.
  • Interface with the marketing and analytics teams to enhance reach and conversion.

Social Media Strategist Job Listings

Pay Difference by Location

National Average: AU$65,634

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Social Media Strategist

Gender

Female
67 %
Male
33 %
Less than 1 year
10%
1-4 years
55%
5-9 years
31%
10-19 years
3%

Experience Affects Social Media Strategist Salaries

▲23%

National Average
AU$66,000

▼1%

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
10%
1-4 years
55%
5-9 years
31%
10-19 years
3%

Common Health Benefits

medical benefits
Medical: 6%
dental benefits
Dental: 6%
vision benefits
Vision:
no benefits
None: 94%