The average pay for a Social Media Strategist is AU$70,031 per year. Most people move on to other jobs if they have more than 10 years' experience in this career.

AU$40,645 - AU$110,299
AU$41K
AU$75K
AU$110K
MEDIAN: AU$75,000
10%
50%
90%
AU$20.44 - AU$34.39
AU$25
MEDIAN: AU$24.72
50%
AU$0AU$113K
Salary AU$40,645 - AU$110,299
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$40,927 - AU$114,000
  • Country: Australia
  • Currency: AUD
  • Updated: 17 Feb 2018
  • Individuals Reporting: 26
Hourly Data AU$0AU$34
Hourly Rate AU$24.72
Annual Data AU$0AU$113K
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
AU$40,927 - AU$114,000
  • Country: United States
  • Currency: AUD
  • Updated: 17 Feb 2018
  • Individuals Reporting: 8

Job Description for Social Media Strategist

A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers ask questions, the strategist typically provide answers directly; when the answer is not readily available, the strategist must research and/or coordinate with appropriate parties within the company to promptly determine an appropriate response.

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Social Media Strategist Tasks

  • Develop and launch an adaptable global social media strategy for the company.
  • Interpret site analytics and translate findings into reports.
  • Promote active engagement through social media outlets by interacting with and responding to followers.
  • Research target demographics and create relevant social media posts.
  • Interface with the marketing and analytics teams to enhance reach and conversion.

Social Media Strategist Pay By Employer

$0$90K

$68,094

$60,000

BuzzFeed
6 profiles
$47,500

Social Media Strategist Job Listings

Pay Difference by Location

National Average: AU$68,467

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Social Media Strategist

Gender

Female
67 %
Male
33 %
Less than 1 year
9%
1-4 years
53%
5-9 years
35%
10-19 years
3%

Experience Affects Social Media Strategist Salaries

▲18%

National Average
AU$68,000

▼5%

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
9%
1-4 years
53%
5-9 years
35%
10-19 years
3%

Common Health Benefits

medical benefits
Medical: 5%
dental benefits
Dental: 5%
vision benefits
Vision:
no benefits
None: 95%