Advertising Manager Salary (Canada)
An Advertising Manager earns an average salary of C$65,320 per year.
|Salary||C$38,000 - C$77,216|
|Bonus||C$4,885 - C$12,231|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|C$38,558 - C$83,621|
Job Description for Advertising Manager
Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.Read More...
Advertising managers research current advertising trends and conduct surveys so they can make recommendations on increasing company profitability. Advertising managers also develop advertising plans and ensure advertising projects' completion. They must participate in company meetings to present developments in their department and integrate projects meant for different advertising channels (helping ensure the company's message is disseminated properly). Advertising mangers engage with public relations departments, media, and other individuals to facilitate communication endeavors. They also monitor and analyze results of advertising campaigns to determine cost effectiveness and the direction of future campaigns.
A bachelor's degree in marketing or a related field is generally required for this position. In addition, previous managerial experience and relevant industry certifications may be preferred. Advertising managers must work well with other managers to meet organizational goals in a timely manner. Additionally, advertising managers must be highly organized individuals that work efficiently on their own with minimal supervision. (Copyright 2018 PayScale.com)
Advertising Manager Tasks
- Develop corporate advertising strategy in response to promotional objectives that span all types of media.
- Maintain website content for several brands.
- Implement plans around major brand events.
- Identify advertising objectives and target markets for events and ongoing advertising.
- Manage all advertising initiatives and departmental operations.
Advertising Manager Job Listings
Pay by Experience Level for Advertising Manager
Pay by Experience for an Advertising Manager has a positive trend. An entry-level Advertising Manager with less than 5 years of experience can expect to earn an average total compensation of C$50,000 based on 17 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Advertising Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of C$66,000 based on 24 salaries. An experienced Advertising Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of C$54,000 based on 6 salaries. An Advertising Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of C$75,000 based on 7 salaries.
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