The average salary for a Digital Marketing Manager in Canada is C$64,890.
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What Do Digital Marketing Managers Do?
Digital marketing managers are in charge of developing and complete marketing projects according to the organization's goals and values. They must create efficient, effective advertising strategies in digital spaces to promote products or services. Most digital marketing managers focus on increasing sales and brand loyalty by holding events or campaigns to increase awareness and satisfaction. Digital marketing managers must have an expert-level knowledge of e-commerce and the ever-changing digit…Read more
Digital Marketing Manager Tasks
- Develop and implement strategies for new media and digital marketing teams.
- Coordinate online marketing campaigns on all social and digital media platforms.
- Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
- Lead website development and oversee all customer-facing digital communication channels.
- Track growth and maintain analytics reports to provide up-to-date information to upper management.
Job Satisfaction for Digital Marketing Manager
Explore the most common career paths for Digital Marketing Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner
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Digital Marketing Manager
Digital Marketing Director
Somewhat common (8 - 20%)
Digital Marketing Manager Job Listings
What Are Popular Skills for Digital Marketing Managers?
Skills in Digital Marketing are correlated to pay that is above average. Skills that pay less than market rate include Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing and Online Marketing.
What is the Pay by Experience Level for Digital Marketing Managers?
An entry-level Digital Marketing Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of C$47,707 based on 9 salaries. An early career Digital Marketing Manager with 1-4 years of experience earns an average total compensation of C$58,785 based on 274 salaries. A mid-career Digital Marketing Manager with 5-9 years of experience earns an average total compensation of C$69,351 based on 335 salaries. An experienced Digital Marketing Manager with 10-19 years of experience earns an average total compensation of C$76,441 based on 135 salaries. In their late career (20 years and higher), employees earn an average total compensation of C$73,500.
Pay Difference by Location
Employees with Digital Marketing Manager in their job title in Calgary, Alberta earn an average of 12.3% more than the national average. These job titles also find higher than average salaries in Vancouver, British Columbia (7.4% more) and Toronto, Ontario (4.8% more). The lowest salaries can be found in Ottawa, Ontario (7.5% less) and Montréal, Québec (4.8% less).
Years of Experience
This data is based on 766 survey responses.