The average salary for a Marketing Specialist in Canada is C$52,033.
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What Do Marketing Specialists Do?
A marketing specialist helps their company advertise its products and services. The specialist's role may vary depending on the company. They may develop marketing approaches for single products or brands, or they may be assigned a specific area within a larger marketing campaign by a marketing manager.
One major part of the specialist's job is to determine how a product or service is marketed and where; finding the right media helps reach the intended audience and remain within budgeting cons…Read more
Marketing Specialist Tasks
- Analyze current and past marketing data to help determine overall marketing strategy.
- Ensure marketing ideas coincide with the company's brand and mission statement.
- Research consumer demand and explore ways to increase it.
- Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.
Job Satisfaction for Marketing Specialist
Popular Employer Salaries for Marketing Specialist
The top respondents for the job title Marketing Specialist are from the companies Stantec Consulting Ltd., Stantec and Bell Canada. Reported salaries are highest at Stantec where the average pay is C$67,000. Other companies that offer high salaries for this role include Bell Canada and Cadillac Fairview Corp Ltd, earning around C$64,770 and C$61,000, respectively. Danby Products pays the lowest at around C$40,760. CAA Saskatchewan and Sterling Marking Products also pay on the lower end of the scale, paying C$43,000 and C$45,500, respectively.
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Somewhat common (8 - 20%)
Marketing Specialist Job Listings
What Are Popular Skills for Marketing Specialists?
Skills in Strategic Marketing and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing, Social Media Marketing and Marketing Communications.
What is the Pay by Experience Level for Marketing Specialists?
An entry-level Marketing Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of C$43,790 based on 37 salaries. An early career Marketing Specialist with 1-4 years of experience earns an average total compensation of C$50,250 based on 815 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of C$56,682 based on 397 salaries. An experienced Marketing Specialist with 10-19 years of experience earns an average total compensation of C$59,960 based on 169 salaries. In their late career (20 years and higher), employees earn an average total compensation of C$66,981.
Pay Difference by Location
Employees with Marketing Specialist in their job title in Calgary, Alberta earn an average of 11.9% more than the national average. These job titles also find higher than average salaries in Edmonton, Alberta (7.7% more) and Mississauga, Ontario (2.8% more). The lowest salaries can be found in Ottawa, Ontario (1.6% less) and Montréal, Québec (0.3% less).
Years of Experience
This data is based on 1,455 survey responses.