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Average Marketing Specialist Salary in Canada

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The average salary for a Marketing Specialist in Canada is C$52,033.
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C$40k - C$67k
C$517 - C$7k
Profit Sharing
C$727 - C$7k
C$295 - C$6k
Total Pay
C$39k - C$69k
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What Do Marketing Specialists Do?

Marketing Specialist Tasks
  • Analyze current and past marketing data to help determine overall marketing strategy.
  • Ensure marketing ideas coincide with the company's brand and mission statement.
  • Research consumer demand and explore ways to increase it.
  • Assist with the development and writing of marketing materials, such as plans, recommendations and presentations.

Job Satisfaction for Marketing Specialist

3.7 out of 5
Highly Satisfied
The top respondents for the job title Marketing Specialist are from the companies Stantec Consulting Ltd., Stantec and Bell Canada. Reported salaries are highest at Stantec where the average pay is C$67,000. Other companies that offer high salaries for this role include Bell Canada and Cadillac Fairview Corp Ltd, earning around C$64,770 and C$61,000, respectively. Danby Products pays the lowest at around C$40,760. CAA Saskatchewan and Sterling Marking Products also pay on the lower end of the scale, paying C$43,000 and C$45,500, respectively.

Career Paths

Explore the most common career paths for Marketing Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Marketing Specialist
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Marketing Specialist Job Listings

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What Are Popular Skills for Marketing Specialists?

Skills in Strategic Marketing and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Email Marketing, Social Media Marketing and Marketing Communications.

What is the Pay by Experience Level for Marketing Specialists?

An entry-level Marketing Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of C$43,790 based on 37 salaries. An early career Marketing Specialist with 1-4 years of experience earns an average total compensation of C$50,250 based on 815 salaries. A mid-career Marketing Specialist with 5-9 years of experience earns an average total compensation of C$56,682 based on 397 salaries. An experienced Marketing Specialist with 10-19 years of experience earns an average total compensation of C$59,960 based on 169 salaries. In their late career (20 years and higher), employees earn an average total compensation of C$66,981.
Employees with Marketing Specialist in their job title in Calgary, Alberta earn an average of 11.9% more than the national average. These job titles also find higher than average salaries in Edmonton, Alberta (7.7% more) and Mississauga, Ontario (2.8% more). The lowest salaries can be found in Ottawa, Ontario (1.6% less) and Montréal, Québec (0.3% less).

Years of Experience

This data is based on 1,455 survey responses.
Entry Level
Early Career
Mid Career
Late Career