The average salary for a Media Buyer in Canada is C$40,508.
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C$33k - C$57k
C$0 - C$15k
C$0 - C$1k
C$0 - C$18k
C$33k - C$63k
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Job Description for Media Buyer
A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what …Read more
Media Buyer Tasks
- Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
- Conduct research to determine the best ways to use media to reach the targeted customer group.
- Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
- Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
Job Satisfaction for Media Buyer
Popular Employer Salaries for Media Buyer
Explore the most common career paths for Media Buyer. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)
Media Buyer Job Listings
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Popular Skills for Media Buyer
Social Media Marketing
Skills in Data Analysis are correlated to pay that is above average. Skills that pay less than market rate include Strategic Planning, Social Media Marketing, Negotiation and Media Management.
Pay by Experience Level for Media Buyer
An early career Media Buyer with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of C$39,505 based on 53 salaries. A mid-career Media Buyer with 5-9 years of experience earns an average total compensation of C$44,000 based on 5 salaries.
Pay Difference by Location
Learn more about cost of living by city.
Employees with Media Buyer in their job title in Toronto, Ontario earn an average of 3.7% more than the national average. These job titles also find higher than average salaries in Montréal, Québec (3.7% more). The lowest salaries can be found in Vancouver, British Columbia (10.8% less).
Years of Experience
This data is based on 58 survey responses.
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