Media Buyer Salary (Canada)
A Media Buyer earns an average salary of C$36,878 per year.
|Salary||C$30,598 - C$56,432|
|Bonus||C$0.00 - C$5,152|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|C$30,599 - C$60,874|
Job Description for Media Buyer
A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.Read More...
While much of the job of the media buyer is the actual purchasing of the ad space, a great deal of time and energy is also spent on demographics and analytics. Media buyers are always paying attention to consumers' response to an ad in a particular media form. This is an attempt to better inform themselves and their company for future purchases. The media buyer may work with colleagues or subordinates in order to track these trends, as well as collaborating with the agencies that sell ad space in various forms of media on a daily basis. Although the media buyer does do some travel on a regular basis as a part of their position, there are usually no formal educational requirements, but the buyer will need previous experience in media buying or advertising. (Copyright 2018 PayScale.com)
Media Buyer Tasks
- Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
- Conduct research to determine the best ways to use media to reach the targeted customer group.
- Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
- Work with media planners and account executives to develop plans for how to reach the largest number of consumers.
Media Buyer Job Listings
Key Stats for Media Buyer
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