A Media Buyer earns an average salary of C$36,878 per year.

C$30,598 - C$56,432
C$31K
C$38K
C$56K
MEDIAN: C$37,877
10%
50%
90%
C$0C$60K
Salary C$30,598 - C$56,432
Bonus C$0.00 - C$5,152
Profit Sharing C$1,406
Commission C$7,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$30,599 - C$60,874
  • Country: Canada
  • Currency: CAD
  • Updated: 20 Jan 2018
  • Individuals Reporting: 71

Job Description for Media Buyer

A media buyer is one of the most important positions in the business sector, particularly in advertising. The primary responsibility of the media buyer is purchasing the media “real estate” that will benefit the marketing and advertising needs of their company the most. This real estate can take a variety of forms, but the most popular kinds include ad space on television, the radio, and the internet. The form of media that ad space is purchased for depends on a variety of factors, such as what the company is marketing, the age demographic that they are targeting, and the budget within which the company has to deliver their particular message.

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Media Buyer Tasks

  • Purchase time or space for advertising from media companies, negotiate prices, and schedule advertisements.
  • Conduct research to determine the best ways to use media to reach the targeted customer group.
  • Communicate with the customer to determine the available budget, scheduling preferences, and the effectiveness of the campaign.
  • Work with media planners and account executives to develop plans for how to reach the largest number of consumers.

Media Buyer Job Listings

Key Stats for Media Buyer

Gender

Female
72 %
Male
28 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.
Less than 1 year
4%
1-4 years
80%
5-9 years
10%
10-19 years
6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
4%
1-4 years
80%
5-9 years
10%
10-19 years
6%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 81%
vision benefits
Vision: 75%
no benefits
None: 11%