A Vice President (VP), Sales & Marketing earns an average salary of C$129,431 per year. Most people in this job have more than five years' experience in related jobs. Skills that are associated with high pay for this job are Business Development, Marketing Management, and Business Strategy.

C$81,682 - C$180,837
C$82K
C$130K
C$180K
MEDIAN: C$126,894
10%
50%
90%
C$12.87 - C$48.32
C$32
MEDIAN: C$32.50
50%
C$0C$220K
Salary C$81,682 - C$180,837
Bonus C$9,762 - C$68,211
Profit Sharing C$0.00 - C$50,684
Commission C$9,967 - C$58,175
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$89,510 - C$220,998
  • Country: Canada
  • Currency: CAD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 398
Hourly Data C$0C$48
Hourly Rate C$32.50
Overtime C$0.00
Annual Data C$0C$220K
Bonus C$9,762 - C$68,211
Commission C$9,967 - C$58,175
Profit Sharing C$0.00 - C$50,684
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$89,510 - C$220,998
  • Country: United States
  • Currency: CAD
  • Updated: 13 Jan 2018
  • Individuals Reporting: 6

Job Description for Vice President (VP), Sales & Marketing

Vice presidents of marketing and sales have three primary tasks: finding leads for their business, closing sales, and making sure that subordinates are closing sales. Vice presidents of marketing and sales must seek out potential customers and contact them; to close their own sales, they must be persistent and use methods such as follow-up calls and emails to customers. To ensure that subordinate salespeople are doing their job they need to be, the vice president of marketing must monitor sales and procedures.

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Vice President (VP), Sales & Marketing Tasks

  • Act as subject matter experts to the CEO and other departmental leaders on issues relating to sales and marketing.
  • Responsible for profit margin and overhead costs incurred for the department's operation.
  • Responsible for competitive positioning of the organization within the market place.
  • Plans and sets directions, coordinates the effort of department staffs towards achievement of organizational objectives.
  • Develops objectives and policies for the sales and marketing department.

Common Career Paths for Vice President (VP), Sales & Marketing


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Vice President (VP), Sales & Marketing Job Listings

Popular Skills for Vice President (VP), Sales & Marketing

Pay by Experience Level for Vice President (VP), Sales & Marketing

Pay by Experience for a Vice President (VP), Sales & Marketing has a positive trend. An entry-level Vice President (VP), Sales & Marketing with less than 5 years of experience can expect to earn an average total compensation of C$122,000 based on 18 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Sales & Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of C$136,000 based on 36 salaries. An experienced Vice President (VP), Sales & Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of C$150,000 based on 99 salaries. A Vice President (VP), Sales & Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of C$158,000 based on 96 salaries.

Pay Difference by Location

National Average: C$148,250

Larger city markers indicate a job is popular in that location.

Vice President (VP), Sales & Marketing Advice

Q: What is it like working as a Vice President (VP), Sales & Marketing?

Vice President (VP), Sales & Marketing in Kingston:
"Get more Education!"
Learn how to use excel it is the most powerful tool. Learn how to make an effective presentation. Learn Power Point. Your job is to find and develop the best people around you, guve them autonomy to make decisons and recognize those decisions and outcomes regularly.

Vice President (VP), Sales & Marketing in Halifax:
"So many goals, with so little time"
Pros: Opportunity to travel and expand sales
Cons: The company has an antiquated ERP which makes sales and customer tracking near impossible. Certainly very time consuming. New goals are set almost monthly with no cohesion to the strategic plan.

Vice President (VP), Sales & Marketing in Toronto:
"High Technology Disruptive Innovation Start-Up"
Pros: virtual office and CEO
Cons: lack of sufficient funding to properly launch new product initiative and hire the appropriate personnel

Related Job Salaries

Key Stats for Vice President (VP), Sales & Marketing

Gender

Female
19 %
Male
81 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 60 votes.
Less than 1 year
0%
1-4 years
6%
5-9 years
10%
10-19 years
37%
20 years or more
47%

Experience Affects Vice President (VP), Sales & Marketing Salaries

▲7%

▲1%

National Average
C$148,000

Mid-Career
▼8%

Entry-Level
▼17%

Skills That Affect Vice President (VP), Sales & Marketing Salaries

Business Development
▲19%

Marketing Management
▲16%

Business Strategy
▲15%

People Management
▲10%



Strategic Sales
▲3%

Team Leadership
▲2%

Sales
▲1%

National Average
C$148,000

National Sales
▼4%

Marketing Communications
▼6%


New Business Development
▼7%

Technical Sales
▼14%

Customer Relationship Management (CRM)
▼29%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 60 votes.

Gender

Female
19 %
Male
81 %

Years of Experience

Less than 1 year
0%
1-4 years
6%
5-9 years
10%
10-19 years
37%
20 years or more
47%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 76%
vision benefits
Vision: 58%
no benefits
None: 14%