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What Do Sales and Marketing Managers Do?
Sales and marketing managers may play a dual role, as sales and marketing are usually two different departments or functions. Marketing is the development of ideas to reach people and sell products. Sales is the actual implementation and use of those ideas developed by marketing to sell the product. Sales and marketing managers must possess a high level of knowledge and insight into what customers want and need, as well as what customers don't even know they want or need yet.
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Sales and Marketing Manager Tasks
Coordinate and lead core sales and marketing efforts.
Develop relationships with key contacts and coordinate public relations events.
Establish predicted goals and monitor progress.
Explore the most common career paths for Sales and Marketing Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Skills in Sales Management, Marketing Management, Business Development and Strategic Marketing are correlated to pay that is above average.
What is the Pay by Experience Level for Sales and Marketing Managers?
An early career Sales and Marketing Manager with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of HK$422,809 based on 7 salaries. A mid-career Sales and Marketing Manager with 5-9 years of experience earns an average total compensation of HK$410,657 based on 19 salaries.