Experienced Brand Manager Salary (India)
An Experienced Brand Manager earns an average salary of Rs 1,461,995 per year. Skills that are associated with high pay for this job are Branding and Strategic Marketing.
|Range||Rs 0Rs 4M|
|Salary||Rs 588,017 - Rs 3,716,129|
|Bonus||Rs 39,732 - Rs 817,029|
|Profit Sharing||Rs 75,000|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|Rs 605,332 - Rs 4,020,000|
Job Description for Brand Manager
Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public. The manager works to assure that consumers associate positive responses with the brand, which also help drive advertising and marketing initiatives.Read More...
Normally, a brand manager will work with an entire staff as part of a marketing department. He or she will enlist marketing research to determine consumer attitudes regarding the brand name. The manager will assess the intended market for the brand or product. Then he or she will attempt to use various branding strategies to better place goods or services within the brand in its respective marketplace. The brand manager can do this before launching a new trademark, or he or she can use brand strategy to strengthen an existing brand's position.
Most brand managers will have university degrees in marketing or advertising from an accredited university. Brand managers typically will also need to acquire extensive, practical experience within marketing departments before being entrusted with supervising the image of individual brands for a company. Most brand managers work regular business hours during the week in an office environment. (Copyright 2018 PayScale.com)
Brand Manager Tasks
- Lead development of consumer communications in collaboration with corporate advertising.
- Set objectives, strategies, tactics and targets for all elements of the marketing mix.
- Develop and coach assistant brand managers and guide marketing skill development.
- Develop and lead annual brand strategy.
- Responsible for developing plans and executing projects that support the broader marketing strategy.
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