A Senior Marketing Manager in Bangalore, Karnataka earns an average salary of Rs 1,876,878 per year. People in this job generally don't have more than 20 years' experience. Experience has a moderate effect on income for this job. Skills that are associated with high pay for this job are Web Marketing, Marketing Communications, Strategic Marketing, and Marketing Management.

Rs 702,495 - Rs 3,157,159
Rs 700K
Rs 2M
Rs 3M
MEDIAN: Rs 1,553,602
10%
50%
90%
Rs 0Rs 3M
Salary Rs 702,495 - Rs 3,157,159
Bonus Rs 99,465 - Rs 502,692
Commission Rs 147,395
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
Rs 771,176 - Rs 3,275,295
  • Country: India
  • Currency: INR
  • Updated: 20 Jan 2018
  • Individuals Reporting: 190

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Job Listings

Pay by Experience Level for Senior Marketing Manager

Pay by Experience for a Senior Marketing Manager has a positive trend. An entry-level Senior Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of Rs 719,000 based on 22 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of Rs 1,859,000 based on 39 salaries. An experienced Senior Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of Rs 2,065,000 based on 51 salaries. A Senior Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of Rs 2,400,000 based on 5 salaries.

Key Stats for Senior Marketing Manager

Gender

Female
15 %
Male
85 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 9 votes.
Less than 1 year
1%
1-4 years
4%
5-9 years
36%
10-19 years
53%
20 years or more
7%

Experience Affects Senior Marketing Manager Salaries

Late-Career
▲39%

▲19%

▲7%

National Average
Rs 1,733,000

Entry-Level
▼58%

Skills That Affect Senior Marketing Manager Salaries

▲43%




▲24%

Social Media Marketing
▲21%

Online Marketing
▲15%


Market Research
▲8%


National Average
Rs 1,733,000


▼18%

Microsoft Word
▼31%

Sales
▼31%

Microsoft Excel
▼37%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 9 votes.

Gender

Female
15 %
Male
85 %

Years of Experience

Less than 1 year
1%
1-4 years
4%
5-9 years
36%
10-19 years
53%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 6%
vision benefits
Vision: 5%
no benefits
None: 18%