The average pay for a Senior Marketing Manager in Kolkata, West Bengal is Rs 817,000 per year. Skills that are associated with high pay for this job are Business Development, Sales, and Marketing Management. Most people in this job have more than five years' experience in related jobs.

Rs 350,468 - Rs 1,744,182
Rs 350K
Rs 840K
Rs 2M
MEDIAN: Rs 838,937
10%
50%
90%
Rs 0Rs 1M
Salary Rs 350,468 - Rs 1,744,182
Bonus Rs 34,004 - Rs 678,706
Commission Rs 100,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
Rs 362,284 - Rs 1,868,886
  • Country: India
  • Currency: INR
  • Updated: 9 Jan 2018
  • Individuals Reporting: 42

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Job Listings

Key Stats for Senior Marketing Manager

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 4 votes.
Less than 1 year
2%
1-4 years
5%
5-9 years
31%
10-19 years
48%
20 years or more
14%

Experience Affects Senior Marketing Manager Salaries

Late-Career
▲46%

▲33%

National Average
Rs 873,000

Mid-Career
▼13%

Skills That Affect Senior Marketing Manager Salaries

Business Development
▲55%

Sales
▲50%

Marketing Management
▲16%

National Average
Rs 873,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 4 votes.

Years of Experience

Less than 1 year
2%
1-4 years
5%
5-9 years
31%
10-19 years
48%
20 years or more
14%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 14%
vision benefits
Vision: 10%
no benefits
None: 17%