The average pay for a Senior Marketing Manager in Chennai, Tamil Nadu is Rs 1,099,887 per year. A skill in Sales is associated with high pay for this job. Pay for this job rises steadily for more experienced workers, but goes down significantly for the few employees with more than 20 years' experience.

Rs 430,735 - Rs 1,955,042
Rs 430K
Rs 1M
Rs 2M
MEDIAN: Rs 1,108,504
10%
50%
90%
Rs 0Rs 2M
Salary Rs 430,735 - Rs 1,955,042
Bonus Rs 0.00 - Rs 606,083
Profit Sharing Rs 150,500
Commission Rs 250,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
Rs 446,017 - Rs 2,044,405
  • Country: India
  • Currency: INR
  • Updated: 18 Jan 2018
  • Individuals Reporting: 91

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

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Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Job Listings

Pay by Experience Level for Senior Marketing Manager

Pay by Experience for a Senior Marketing Manager has a positive trend. An entry-level Senior Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of Rs 554,000 based on 11 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of Rs 1,200,000 based on 14 salaries. An experienced Senior Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of Rs 1,452,000 based on 29 salaries. A Senior Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of Rs 916,000 based on 5 salaries.

Key Stats for Senior Marketing Manager

Gender

Female
23 %
Male
77 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 5 votes.
1-4 years
9%
5-9 years
22%
10-19 years
60%
20 years or more
9%

Experience Affects Senior Marketing Manager Salaries

▲20%

National Average
Rs 1,209,000

Mid-Career
▼1%

Late-Career
▼24%

Entry-Level
▼54%

Skills That Affect Senior Marketing Manager Salaries

Sales
▲49%

Product Marketing
▲18%

Strategic Marketing
▲15%

Branding
▲11%

Marketing Management
▲8%

Business Development
▲8%

National Average
Rs 1,209,000

Market Research
▼1%

Marketing Communications
▼1%

Marketing Administration
▼28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 5 votes.

Gender

Female
23 %
Male
77 %

Years of Experience

1-4 years
9%
5-9 years
22%
10-19 years
60%
20 years or more
9%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental:
vision benefits
Vision:
no benefits
None: 17%