Average General Sales Manager Salary in United Kingdom

£30,278
Avg. SalaryShow Hourly Rate
£4,940
Bonus
£8,109
Commission
£2,500
Profit Sharing
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The average salary for a General Sales Manager in United Kingdom is £30,278.
10%
£20k
10%
£30k
50%
£51k
90%
90%
MEDIAN £30,278
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United States (change)
Salary
£20k - £51k
Bonus
£497 - £15k
Profit Sharing
£254 - £20k
Commission
£2k - £15k
Total Pay
£22k - £60k

Your Market Worth Over Time

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Job Description for General Sales Manager

General Sales Manager Tasks
  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Manage and train sales staff, implement sales incentive programs and goals to increase employee performance.
  • Develop, forecast and monitor budget and utilize operational resources.
  • Plan and implement sales programs for one or more of the company's product line.
  • Ensure execution of the developed sales strategies, plans and advertising and promotional programs.

Popular Employer Salaries for General Sales Manager

Career Paths

Explore the most common career paths for General Sales Manager. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
General Sales Manager
Sales Director
Business Development Manager
Office Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

General Sales Manager Job Listings

Popular Skills for General Sales Manager

Skills in Sales Management and Business Development are correlated to pay that is above average. Skills that pay less than market rate include Customer Relations, Operations Management and Leadership.

Pay by Experience Level for General Sales Manager

An entry-level General Sales Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of £24,240 based on 5 salaries. An early career General Sales Manager with 1-4 years of experience earns an average total compensation of £26,317 based on 122 salaries. A mid-career General Sales Manager with 5-9 years of experience earns an average total compensation of £31,296 based on 110 salaries. An experienced General Sales Manager with 10-19 years of experience earns an average total compensation of £35,161 based on 93 salaries. In their late career (20 years and higher), employees earn an average total compensation of £40,782.
Employees with General Sales Manager in their job title in London, England: London earn an average of 12.9% more than the national average. These job titles also find higher than average salaries in Leeds, England: Leeds (12.8% more) and Belfast, Northern Ireland: Belfast (9.0% more). The lowest salaries can be found in Manchester, England: Manchester (19.7% less), Carlisle, England: Cumbria (13.3% less) and Leicester, England: Leicestershire (7.5% less).

Years of Experience

This data is based on 370 survey responses.
Entry Level
1.4%
Early Career
33.0%
Mid Career
29.7%
Experienced
25.1%
Late Career
10.8%

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