Successfully operating a retail establishment requires many elements working in tandem, both inside and outside the store. When a customer enters a store for the first time, a large part of what forms their initial impression is the manner and quality of the retail staff. The retail sales associate is one of the key cogs that makes the machinery of a retail store function. A retail sales associate typically has several duties, but the most important of them is to engage the customer and assist them in finding what they have come to find.

The primary tasks for which most retail sales associates are responsible are universal. The associate is there to help the customer in whatever capacity the customer requires. They will help the customer locate merchandise in the store, answer questions the customer may have about the product, and ring up the purchase on a register. Given the vast array of different retail stores, the specific duties of a retail sales associate can seemingly be endless. The retail sales associate must be a friendly, communicative individual who can manage several tasks at once. Many positions require long periods of standing, and some involve moderate to heavy lifting.

Except in cases where the store sells highly-specialized merchandise that requires advanced knowledge, there are typically no specific educational requirements to become a retail sales associate. Employers in some sectors of the industry will even hire students in high school. (Copyright 2018 PayScale.com)

Retail Sales Assistant Tasks

• Greet customers, answer questions, and direct attention to products.
• Organize and maintain retail floor.
• Accept payment and place special orders.
• Assist with purchases, pricing, sizes, and fittings.