Assistant Brand Manager Salary

The average Assistant Brand Manager in the United States earns approximately $57K annually. Including potential for bonuses and profit sharing — peaking near $10K and $8K, respectively — total cash payment to Assistant Brand Managers can bottom out near $39K or peak near $93K depending on individual performance. The most influential factor affecting pay for this group is geography, though the specific employer and tenure have a (lesser) impact as well. There are more female Assistant Brand Managers who answered the questionnaire than male, making up 65 percent. Most report receiving medical coverage from their employers and a large number collect dental insurance. Work is enjoyable for Assistant Brand Managers, who typically claim high levels of job satisfaction. This report is based on responses to the PayScale salary survey.

$38,857 - $94,135
$39K
$57K
$94K
MEDIAN: $57,374
10%
50%
90%

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$10.32 - $33.00
$10
$18
$33
MEDIAN: $17.50
10%
50%
90%

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$0$96K
Salary $38,857 - $94,135
Bonus $494.05 - $10,078
Profit Sharing $503 - $7,946
Commission $11,003
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,710 - $96,368
  • Country: United States
  • Currency: USD
  • Updated: 21 Sep 2017
  • Individuals Reporting: 204
Hourly Data $0$60
Hourly Rate $10.32 - $33.00
Overtime $7.64 - $60.19
Annual Data $0$96K
Bonus $494.05 - $10,078
Commission $11,003
Profit Sharing $503 - $7,946
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,710 - $96,368
  • Country: United States
  • Currency: USD
  • Updated: 21 Sep 2017
  • Individuals Reporting: 14

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

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Assistant Brand Manager Tasks

  • Aid in management of outside promotional agencies and inquiries.
  • Research and analyze target markets, and trends to support the marketing programs.
  • Participate in monitoring budget and the utilization of operational resources.
  • Assist with conducting presentations to communicate strategic position.
  • Assist in developing, defining and guiding the branding strategy for company.

Common Career Paths for Assistant Brand Manager


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Though not the most common occurrence, Assistant Brand Managers sometimes become Senior Marketing Managers, where the average income is $102K per year. It is quite typical for Assistant Brand Managers to transition into roles as Brand Managers or Brand Marketing Managers, where reported median earnings are $18K and $15K higher per year.

Assistant Brand Manager Job Listings

Popular Employer Salaries for Assistant Brand Manager


Newell Rubbermaid Inc offers the least pay with a median salary of $56K; furthermore, salaries there max out at only $63K.

Popular Skills for Assistant Brand Manager


Survey results show that Assistant Brand Managers use a fair number of skills. Most notably, skills in Project Management, Strategic Marketing, Marketing Management, and Branding are correlated to pay that is above average, with boosts between 6 percent and 17 percent. Skills that pay less than market rate include Social Media Marketing, Microsoft Office, and Powerpoint. People who know Strategic Marketing usually also know Market Research and Marketing Communications. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications and Market Research.

Pay Difference by Location

National Average: $56,815

Larger city markers indicate a job is popular in that location.

Assistant Brand Managers will find that Columbus offers an impressive pay rate, one which exceeds the national average by 42 percent. Assistant Brand Managers can also look forward to large paychecks in cities like Cincinnati (+31 percent), New York (+23 percent), Englewood (+22 percent), and Chicago (+9 percent). Location significantly influences compensation, with Portland Assistant Brand Managers earning much less — 38 percent less — than the national average. Two other places where employers offer below-median salaries are San Francisco (31 percent less) and St. Louis (12 percent less).

Assistant Brand Manager Reviews

Q: What is it like working as an Assistant Brand Manager?

Assistant Brand Manager in Columbus:
"Detail Oriented."
Pros: High level of responsibility, upward mobility, casual atmosphere, varied tasks.
Cons: Work Saturdays, very little PTO, no vision or dental insurance, culture of upper management.

Related Job Salaries

Key Stats for Assistant Brand Manager

Gender

Female
64 %
Male
36 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 35 votes.
Less than 1 year
15%
1-4 years
69%
5-9 years
12%
10-19 years
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Assistant Brand Manager Salaries

▲27%

National Average
$57,000

▼2%

Experienced
▼3%

Skills That Affect Assistant Brand Manager Salaries

Project Management
▲16%



National Average
$57,000

▼1%




Powerpoint
▼8%

Microsoft Office
▼10%

Social Media Marketing
▼16%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 35 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
15%
1-4 years
69%
5-9 years
12%
10-19 years
3%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 82%
vision benefits
Vision: 76%
no benefits
None: 11%
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