Average Assistant Marketing Manager Salary

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The average salary for an Assistant Marketing Manager is $52,070.
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United States (change)
$37k - $74k
$389 - $9k
Profit Sharing
$991 - $10k
$0 - $9k
Total Pay
$35k - $75k

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Job Description for Assistant Marketing Manager

Assistant Marketing Manager Tasks
  • Contribute to the development and implementation of annual marketing plans for a brand, service, or line of products.
  • Conduct research on product target markets, customer demographics, and activities of competitors.
  • Oversee and participate in the design of marketing materials such as brochures, websites, presentations, and press releases.
  • Work to maximize revenue from a product by increasing sales, determine pricing structures for products.

Job Satisfaction for Assistant Marketing Manager

3.7 out of 5
Highly Satisfied

Popular Employer Salaries for Assistant Marketing Manager

The top respondents for the job title Assistant Marketing Manager are from the companies Coty, Inc., Ecolab, Inc. and Fruit of the Loom, Inc.. Reported salaries are highest at Ecolab, Inc. where the average pay is $103,813. Other companies that offer high salaries for this role include L'Oreal USA and Coty, Inc., earning around $90,000 and $70,525, respectively. Fruit of the Loom, Inc. pays the lowest at around $43,569. Time Inc. and Neiman Marcus Group Inc. also pay on the lower end of the scale, paying $53,000 and $54,045, respectively.

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Popular Skills for Assistant Marketing Manager

Skills in Marketing Management, Strategic Marketing and Project Management are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing and Marketing Communications.

Pay by Experience Level for Assistant Marketing Manager

An entry-level Assistant Marketing Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $43,803 based on 44 salaries. An early career Assistant Marketing Manager with 1-4 years of experience earns an average total compensation of $50,767 based on 469 salaries. A mid-career Assistant Marketing Manager with 5-9 years of experience earns an average total compensation of $57,533 based on 179 salaries. An experienced Assistant Marketing Manager with 10-19 years of experience earns an average total compensation of $58,461 based on 57 salaries. In their late career (20 years and higher), employees earn an average total compensation of $53,448.
Employees with Assistant Marketing Manager in their job title in San Francisco, California earn an average of 29.7% more than the national average. These job titles also find higher than average salaries in New York, New York (15.1% more) and Chicago, Illinois (8.2% more). The lowest salaries can be found in Boston, Massachusetts (16.1% less).

Years of Experience

This data is based on 757 survey responses.
Entry Level
Early Career
Mid Career
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