Average Digital Marketing Specialist Salary

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The average salary for a Digital Marketing Specialist is $49,580.
MEDIAN $49,580
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United States (change)
$36k - $67k
$497 - $8k
Profit Sharing
$303 - $4k
$200 - $23k
Total Pay
$34k - $67k

Your Market Worth Over Time

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Popular Employer Salaries for Digital Marketing Specialist

The top respondents for the job title Digital Marketing Specialist are from the companies Townsquare Media, Warner Bros. Entertainment Inc. and Coltene Whaledent. Reported salaries are highest at DMW where the average pay is $55,000. Other companies that offer high salaries for this role include Coltene Whaledent, earning around $52,500. Townsquare Media pays the lowest at around $39,677. Warner Bros. Entertainment Inc. also pays on the lower end of the scale, paying $52,072.

Career Paths

Explore the most common career paths for Digital Marketing Specialist. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Digital Marketing Specialist
Digital Marketing Manager
Marketing Manager
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Digital Marketing Specialist Job Listings

Popular Skills for Digital Marketing Specialist

Skills in Digital Marketing and Email Marketing are correlated to pay that is above average. Skills that pay less than market rate include Google Analytics, Search Engine Optimization (SEO) and Social Media Marketing.

Pay by Experience Level for Digital Marketing Specialist

An entry-level Digital Marketing Specialist with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,336 based on 111 salaries. An early career Digital Marketing Specialist with 1-4 years of experience earns an average total compensation of $48,155 based on 1,964 salaries. A mid-career Digital Marketing Specialist with 5-9 years of experience earns an average total compensation of $55,649 based on 777 salaries. An experienced Digital Marketing Specialist with 10-19 years of experience earns an average total compensation of $62,325 based on 187 salaries. In their late career (20 years and higher), employees earn an average total compensation of $67,617.
Employees with Digital Marketing Specialist in their job title in New York, New York earn an average of 12.2% more than the national average. These job titles also find higher than average salaries in Boston, Massachusetts (11.5% more) and Seattle, Washington (7.8% more). The lowest salaries can be found in Atlanta, Georgia (3.6% less).

Years of Experience

This data is based on 3,072 survey responses.
Entry Level
Early Career
Mid Career
Late Career