Digital Media Specialist Salary

Digital Media Specialists in the United States can expect wages of $45K per year on average. Bonuses, profit sharing, and commission all factor into final incomes for Digital Media Specialists. Ranging between $30K near the bottom and $65K near the top, total earnings can include up to $6K from bonuses and up to $5K from profit sharing, with a high-performing minority reaping commissions of $54K. Residence and years of experience each impact pay for this group, with the former having the largest influence. Women make up a slight majority of Digital Media Specialists (55 percent) survey respondents. Work is enjoyable for Digital Media Specialists, who typically claim high levels of job satisfaction. A fair number enjoy medical while a majority get dental coverage. Vision coverage is also available to the greater part. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$33,024 - $65,766
$33K
$46K
$66K
MEDIAN: $45,625
10%
50%
90%

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$12.53 - $25.71
$13
$18
$26
MEDIAN: $18.05
10%
50%
90%

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$0$65K
Salary $33,024 - $65,766
Bonus $290.87 - $6,169
Profit Sharing $153.19 - $14,681
Commission $201.34 - $54,631
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,850 - $65,012
  • Country: United States
  • Currency: USD
  • Updated: 14 Oct 2017
  • Individuals Reporting: 701
Hourly Data $0$39
Hourly Rate $12.53 - $25.71
Overtime $21.04 - $39.48
Annual Data $0$65K
Bonus $290.87 - $6,169
Commission $201.34 - $54,631
Profit Sharing $153.19 - $14,681
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,850 - $65,012
  • Country: United States
  • Currency: USD
  • Updated: 14 Oct 2017
  • Individuals Reporting: 257

Job Description for Digital Media Specialist

Digital media specialists are responsible for creating and managing digital-related projects for their organization. They are in charge of organizing digital resources for media campaigns and presenting their progress and initiatives to executives in other departments. They generate digital media that increases brand loyalty and collaborate with other professionals; they must be an excellent team player, but also work well independently. Additionally, digital media specialists must be problem solvers that are able to multitask effectively. They also manage functionality of interactive flash files, making sure they work as intended. They maintain web-related media and update existing resources as needed. Some of their major responsibilities include creating online ads, seasonal content, newsletters, and calendars. They also have a strong knowledge of advanced graphic design techniques and be able to produce media files that help advertise their company and increase sales. They must stay on top of current design trends as well.

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Digital Media Specialist Tasks

  • Develop and implement online marketing policies and projects.
  • Capture and track public sentiment and interests around the industry or product.
  • Improve search engine optimization and general discovery of content by target groups.
  • Analyze and report on web traffic, analytics, and engagement.

Common Career Paths for Digital Media Specialist


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Digital Media Specialists might see a strong upturn in salary after transitioning into upper-level roles such as Digital Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $64K per year.

Digital Media Specialist Job Listings

Popular Skills for Digital Media Specialist


Digital Media Specialists seem to wield many skills on the job. Most notably, skills in Project Management, Online Marketing, Microsoft Excel, and Web Analytics are correlated to pay that is above average. Skills that seem to negatively impact pay include Adobe After Effects, Adobe Photoshop, and Adobe Illustrator. Most people familiar with Graphic Design also know Social Media Marketing. For most people, competency in Adobe Photoshop indicates knowledge of Video Editing and Social Media Marketing.

Pay by Experience Level for Digital Media Specialist

Pay by Experience for a Digital Media Specialist has a positive trend. An entry-level Digital Media Specialist with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 712 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Media Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $47,000 based on 214 salaries. An experienced Digital Media Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $51,000 based on 101 salaries. A Digital Media Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $59,000 based on 31 salaries.

Pay Difference by Location

National Average: $44,104

Larger city markers indicate a job is popular in that location.

For Digital Media Specialists, Seattle provides a pay rate that is 33 percent greater than the national average. Digital Media Specialists will also find cushy salaries in Chicago (+18 percent), Washington (+16 percent), New York (+15 percent), and Boston (+15 percent). Trailing the national average by 16 percent, Kansas City is the market with the smallest paychecks. Two other places where employers offer below-median salaries are Miami (6 percent less) and Houston (3 percent less).

Digital Media Specialist Reviews

Q: What is it like working as a Digital Media Specialist?

Digital Media Specialist in beekman:
"Working in the Event Rental Industry."
Pros: I get to use my creativity and skills to create advertisements, social media posts, and product images for a rental company.
Cons: It is unclear how much work is expected of me day to day and week to week.

Digital Media Specialist in Harlingen:
"Right Job, Wrong Industry."
Pros: Working with code to produce websites and other small web applications. This has allowed me to progress far in becoming a web developer.
Cons: The type of business that I work for. I personally don't know much about accounting, let alone explaining anything about the work that my coworkers do. If I have to be the receptionist, I would have to know a substantial amount of terminology and how things work in this type of business to engage with customers. Being that I'm a web developer, I don't wish to find myself in a situation in which I have to deal with the customer, given that I don't know about their tax situations, but yet somehow I still find myself having to deal with that. Yes I was receptionist for 6 months before being promoted but now that I have my separate work to deal with, I don't wish to deal with anything accounting related or for the customer, unless there's an emergency.

Digital Media Specialist in Minneapolis:
"Marketing Specialist."
Pros: I got to be outside, I got to work with people.
Cons: Didn't have a list of priorities.

Digital Media Specialist in Fort Worth:
Pros: I get to work in a vast variety of tasks and projects. I'm learning new software and new marketing concepts. That I do love.
Cons: I feel like I'm doing more than what is in my description.

Digital Media Specialist in Portsmouth:
"Office Conditions."
Pros: I like that they allow me to try new things and listen to my ideas. Everyone is very nice and likes to have fun.
Cons: It is a long commute and a start up. Therefore I am unsure of the company stability.

Digital Media Specialist in Washington:
"Creativity and passion with a high stress level."
Pros: I love that I get to do something creative, every single day, and fight for what's right.
Cons: Digital media is a constant animal that has to be fed - can be extremely stressful many weeks. Very few people understand how long it takes or what your workload is really like. Many think that you don't deserve to make a higher salary for your skill set.

Digital Media Specialist in Birmingham:
"Interesting work... Sometimes."
Pros: The problem solving that I have to do can be very interesting. Also, the theory behind what will make people interested in ads enough to click on them can be very intriguing.
Cons: There can be a fair amount of boring down time.

Related Job Salaries

Key Stats for Digital Media Specialist

Gender

Female
54 %
Male
46 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 170 votes.
Less than 1 year
5%
1-4 years
60%
5-9 years
22%
10-19 years
10%
20 years or more
4%

Experience Affects Digital Media Specialist Salaries

▲34%

▲15%

▲7%

National Average
$44,000

▼6%

Skills That Affect Digital Media Specialist Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 170 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
5%
1-4 years
60%
5-9 years
22%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 68%
vision benefits
Vision: 55%
no benefits
None: 18%