The average salary for a Digital Producer is $63,029.
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What Do Digital Producers Do?
A digital producer's main responsibility is the creation of digital media for projects; this may include web design, music, videos, and other media. The producer is responsible for delivering the client's desired product and making adjustments based on client feedback. Digital producers must be able to prioritize tasks and manage day-to-day operations to ensure that deadlines are met. They are also responsible for assessing risks and proactively addressing potential issues through problem solvin…Read more
Digital Producer Tasks
- Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
- Develop concept, design and/or narratives for projects.
- Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
- Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.
Job Satisfaction for Digital Producer
Popular Employer Salaries for Digital Producer
The top respondents for the job title Digital Producer are from the companies Gannett Co Inc, R/GA and TEGNA INC.. Reported salaries are highest at R/GA where the average pay is $92,031. Other companies that offer high salaries for this role include The Walt Disney Company and Hearst Magazines Inc., earning around $77,500 and $71,216, respectively. USA Today pays the lowest at around $34,491. TEGNA INC. and Gannett Co Inc also pay on the lower end of the scale, paying $37,500 and $44,219, respectively.
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Digital Marketing Manager
Somewhat common (8 - 20%)
Digital Producer Job Listings
What Are Popular Skills for Digital Producers?
Skills in Project Management and Production Management are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing, Video Editing and Web Content Management.
What is the Pay by Experience Level for Digital Producers?
An entry-level Digital Producer with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $42,026 based on 25 salaries. An early career Digital Producer with 1-4 years of experience earns an average total compensation of $57,575 based on 464 salaries. A mid-career Digital Producer with 5-9 years of experience earns an average total compensation of $69,983 based on 330 salaries. An experienced Digital Producer with 10-19 years of experience earns an average total compensation of $77,071 based on 146 salaries. In their late career (20 years and higher), employees earn an average total compensation of $76,282.
Pay Difference by Location
Employees with Digital Producer in their job title in San Francisco, California earn an average of 30.1% more than the national average. These job titles also find higher than average salaries in Los Angeles, California (13.6% more) and New York, New York (12.4% more). The lowest salaries can be found in Chicago, Illinois (7.9% less), Portland, Oregon (4.0% less) and Washington, District of Columbia (1.3% less).
Years of Experience
This data is based on 991 survey responses.