Interactive / Digital Producer Salary

An average Digital Producer in the United States can expect to take home roughly $61K per year. Geography and career duration each impact pay for this group, with the former having the largest influence. Most Digital Producers survey respondents are women (71 percent). Medical benefits are awarded to a large number, and most earn dental coverage. Job satisfaction for Digital Producers is high. The information for this snapshot was generated by responses to the PayScale salary survey.

$41,455 - $98,029
$41K
$61K
$98K
MEDIAN: $60,678
10%
50%
90%

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$18.99 - $79.46
$19
$25
$79
MEDIAN: $25.25
10%
50%
90%

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$0$101K
Salary $41,455 - $98,029
Bonus $0.00 - $10,000
Profit Sharing $1,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,960 - $101,613
  • Country: United States
  • Currency: USD
  • Updated: 21 Sep 2017
  • Individuals Reporting: 86
Hourly Data $0$81
Hourly Rate $18.99 - $79.46
Overtime $25.17 - $81.95
Annual Data $0$101K
Bonus $0.00 - $10,000
Profit Sharing $1,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,960 - $101,613
  • Country: United States
  • Currency: USD
  • Updated: 21 Sep 2017
  • Individuals Reporting: 10

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Interactive / Digital Producer

An interactive/digital producer is an experienced liaison that bridges the gap between clients and related departments in their company. The job of an interactive/digital producer is to obtain and clearly express clients' advertising needs, maintain client relations, produce interactive/ digital projects, and monitor interdepartmental progress. They also facilitate status meetings, provide reports, ensure quality assurance, and work directly with the development, execution, and implementation of marketing plans. It is important that an interactive/digital producer functions well in a constantly evolving profession and is able to thrive in a work atmosphere that may change from day to day. Clients may often desire similar project outcomes, but the process and workflow will likely be different for each project.

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Interactive / Digital Producer Tasks

  • Manage full-cycle production of videos, website development, social web and/or mobile applications, online advertising, and email marketing.
  • Develop concept, design and/or narratives for projects.
  • Work with project managers to ensure the workflow, documentation, rights and clearances, and content tagging standards are upheld.
  • Lead a team of developers, designers, and strategists to ensure that the final product is consistent with the client's vision, budget and timeline.

Interactive / Digital Producer Job Listings

Popular Skills for Interactive / Digital Producer


Survey results suggest that Digital Producers use a fairly large toolkit of professional skills. Most notably, skills in Adobe Photoshop, Project Management, Budget Management, and Web Content Management are correlated to pay that is above average, with boosts between 3 percent and 11 percent. At the other end of the pay range are skills like Social Media Marketing, HTML, and Video Editing. Most people who know Client Interaction also know Web Content Management.

Pay by Experience Level for Interactive / Digital Producer

Pay by Experience for an Interactive / Digital Producer has a positive trend. An entry-level Interactive / Digital Producer with less than 5 years of experience can expect to earn an average total compensation of $57,000 based on 90 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Interactive / Digital Producer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 41 salaries. An experienced Interactive / Digital Producer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $96,000 based on 22 salaries. An Interactive / Digital Producer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $95,000 based on 6 salaries.

Pay Difference by Location

National Average: $61,278

Larger city markers indicate a job is popular in that location.

For Digital Producers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Digital Producers will also find cushy salaries in Boston (+43 percent), Los Angeles (+22 percent), Atlanta (+14 percent), and New York (+14 percent). The lowest-paying market is Chicago, which sits 16 percent below the national average. Below-median salaries also turn up in Seattle and Washington (7 percent lower and 3 percent lower, respectively).

Related Job Salaries

Key Stats for Interactive / Digital Producer

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.
Less than 1 year
2%
1-4 years
57%
5-9 years
23%
10-19 years
18%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Interactive / Digital Producer Salaries

▲57%

Late-Career
▲55%

▲26%

National Average
$61,000

▼7%

Skills That Affect Interactive / Digital Producer Salaries




Budget Management
▲3%


National Average
$61,000

Project Coordinating
▼2%

▼7%


Social Media Marketing
▼9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
2%
1-4 years
57%
5-9 years
23%
10-19 years
18%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 83%
vision benefits
Vision: 75%
no benefits
None: 9%
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