Avg. Base Salary (USD)
The average salary for a Marketing Analyst is $62,885
What is the Pay by Experience Level for Marketing Analysts?
An entry-level Marketing Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $54,960 based on 16 salaries. An early career Marketing Analyst with 1-4 years of experience earns an average total compensation of $62,451 based on 178 salaries. A …Read more
What Do Marketing Analysts Do?
A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better …Read more
- Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
- Collaborate with internal departments to prepare and present findings to clients.
- Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
- Develop metrics and strategies to test and enhance performance.