Marketing Executive Salary

An average Marketing Executive in the United States can expect to take home roughly $60K per year. Total cash compensation to Marketing Executives bottoms out near $32K and approaches $152K on the high end; the biggest paychecks include approximately $25K from bonuses and almost $16K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Some workers in this field — between a fifth and a fourth — are not awarded benefits. Medical coverage is reported by a fair number and dental plans are enjoyed by the larger part. Most workers in this position report high levels of job satisfaction. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 56 percent. This overview is based on answers to PayScale's salary questionnaire.

$34,989 - $169,520
$35K
$64K
$170K
MEDIAN: $63,576
10%
50%
90%

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$9.95 - $35.00
$9
$19
$35
MEDIAN: $18.94
10%
50%
90%

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$0$179K
Salary $34,989 - $169,520
Bonus $510 - $31,714
Profit Sharing $0.00 - $19,489
Commission $9,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,321 - $179,803
  • Country: United States
  • Currency: USD
  • Updated: 21 Sep 2017
  • Individuals Reporting: 367
Hourly Data $0$54
Hourly Rate $9.95 - $35.00
Hourly Tips $12.50
Overtime $12.16 - $54.25
Annual Data $0$179K
Bonus $510 - $31,714
Commission $9,500
Profit Sharing $0.00 - $19,489
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,321 - $179,803
  • Country: United States
  • Currency: USD
  • Updated: 21 Sep 2017
  • Individuals Reporting: 39

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Marketing Executive

A marketing executive may perform a number of different duties depending upon the specific needs of their organization. They may lead, plan, supervise, and check up on the circulation of promotional merchandise. In this role, travel may be required, as marketing executives often are required to attend trade shows to search for products, network, and meet new clients. Marketing executives also typically attend many meetings, a setting in which new marketing ideas, projects, or computer-software programs are discussed. These professionals also may become involved in testing campaigns, and they must have the ability to work with computer software to monitor the results of those campaigns and gauge client or consumer interest.

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Marketing Executive Tasks

  • Develop press releases and publicity for each product.
  • Make sales pitches through traditional channels and also social media outlets.
  • Design tangible sales materials and other resources to assist sales.
  • Conduct and analyze market and competitive research.
  • Establishing goals, deliverables and results for marketing programs.

Common Career Paths for Marketing Executive


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Marketing Executives who transition into a Marketing Director role may receive large pay increases as the latter position pays an average $80K per year.

Marketing Executive Job Listings

Popular Skills for Marketing Executive


Marketing Executives generally report applying a varied skill set to their work. Most notably, facility with Sales and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 22 percent and 8 percent, respectively. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Email Marketing and Online Marketing also typically command lower compensation. Most people who know Marketing Communications also know Marketing Management and Social Media Marketing.

Pay by Experience Level for Marketing Executive

Pay by Experience for a Marketing Executive has a positive trend. An entry-level Marketing Executive with less than 5 years of experience can expect to earn an average total compensation of $47,000 based on 207 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Executive with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $72,000 based on 84 salaries. An experienced Marketing Executive which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $95,000 based on 64 salaries. A Marketing Executive with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $100,000 based on 40 salaries.

Pay Difference by Location

National Average: $62,098

Larger city markers indicate a job is popular in that location.

Las Vegas is home to an above-average pay rate for Marketing Executives, 37 percent higher than the national average. Marketing Executives will also find cushy salaries in New York (+4 percent) and San Francisco (+3 percent). Marketing Executives in Sacramento earn salaries far below the national average by 35 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Below-median salaries also turn up in Boston and Atlanta (32 percent lower and 22 percent lower, respectively).

Related Job Salaries

Key Stats for Marketing Executive

Gender

Female
56 %
Male
44 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 50 votes.
Less than 1 year
4%
1-4 years
43%
5-9 years
20%
10-19 years
19%
20 years or more
14%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Executive Salaries

▲61%

▲53%

▲16%

National Average
$62,000

▼25%

Skills That Affect Marketing Executive Salaries

Sales
▲15%


National Average
$62,000

Marketing Management
▼9%

Direct Marketing
▼11%


Online Marketing
▼22%

Email Marketing
▼25%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 50 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
4%
1-4 years
43%
5-9 years
20%
10-19 years
19%
20 years or more
14%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 60%
vision benefits
Vision: 51%
no benefits
None: 21%
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