Avg. Base Salary (USD)
The average salary for a Media Planner is $50,826
What is the Pay by Experience Level for Media Planners?
An entry-level Media Planner with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $43,795 based on 10 salaries. An early career Media Planner with 1-4 years of experience earns an average total compensation of $50,680 based on 355 salaries. A mid-career …Read more
What Do Media Planners Do?
A media planner works within the marketing or advertising department of a company. They help publicize and coordinate message delivery through a variety of platforms to highlight new offerings, updates, changes, or other important information an organization wishes to reach the highest number of interested parties.
A media planner must first be familiar with the goods or services associated with their company. The planner then assesses the needs of marketing campaigns and/or advertising …Read more
- Develop media plan options based on the company's objectives.
- Analyze post-campaign results and present refinements.
- Interact with internal and external partners to evaluate, maintain, and implement media plans.