The average salary for a Pay-Per-Click (PPC) Manager with Google Ad Words skills in Portland, Oregon is $55,000.
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$45k - $62k
$45k - $62k
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Job Description for Pay-Per-Click (PPC) Manager
Pay-per-click (PPC) managers are responsible for directing traffic to company websites from search engines such as Google, Yahoo, and Bing. Search engine optimization (SEO) duties may also be part of the job, which involves generating keywords that consumers may use on search engines and also utilizing techniques to increase companies' presence on search engines and direct more traffic to their websites. These managers often work with marketing and design departments to create advertisements wh…Read more
Pay-Per-Click (PPC) Manager Tasks
- Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
- Detect PPC ad fraud and devise strategies to minimize fraud risk.
- Work within client budgets and seek methods of lowering the cost to the client per click.
- Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.
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