Avg. Base Salary (USD)
The average salary for a Pay-Per-Click (PPC) Manager is $56,436
What is the Pay by Experience Level for Pay-Per-Click (PPC) Managers?
An entry-level Pay-Per-Click (PPC) Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $40,362 based on 5 salaries. An early career Pay-Per-Click (PPC) Manager with 1-4 years of experience earns an average total compensation of $54,255 based on 43 …Read more
What Do Pay-Per-Click (PPC) Managers Do?
Pay-per-click (PPC) managers are responsible for directing traffic to company websites from search engines such as Google, Yahoo, and Bing. Search engine optimization (SEO) duties may also be part of the job, which involves generating keywords that consumers may use on search engines and also utilizing techniques to increase companies' presence on search engines and direct more traffic to their websites.
These managers often work with marketing and design departments to create advertisements …Read more
- Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
- Detect PPC ad fraud and devise strategies to minimize fraud risk.
- Work within client budgets and seek methods of lowering the cost to the client per click.
- Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.