The average pay for a Product Marketing Director is $68.43 per hour.
The average pay for a Product Marketing Director is $140,282 per year.
|Salary||$97,193 - $175,636|
|Bonus||$5,111 - $30,754|
|Profit Sharing||$2,013 - $27,423|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$101,796 - $194,386|
Job Description for Product Marketing Director
Generally, a product marketing director works on crafting the messaging and positioning for their company's products.They are required to develop innovative marketing strategies that will drive high demand for the product, and they must oversee the enactment of these strategies as well. A keen eye for detail and quality is an essential skill for product marketing director; they need to be able to not only craft appropriate messaging and positioning for a product, but also ensure the product will stand out from similar products in the marketplace. When the product is finally ready to launch the product marketing director must help ensure the launch is successful. They also need to be knowledgeable about the market in which their products exist, including potential and current competitors.Read More...
A bachelor's degree in business, marketing, or a related field is generally required for this position, as is relevant marketing experience. Product marketing directors must have strong written and verbal communication skills, as well as excellent interpersonal skills to interact with fellow staff members and external individuals. Most of the time, product marketing director positions are full time, but overtime may occasionally be required to meet project deadlines. Regular travel is also a vital part of the job. (Copyright 2019 PayScale.com)
- Develop customer-based solutions using the company's products and services.
- Collect market data and prepare competition analysis.
- Drive the product marketing programs and develop a marketing plan, budget, and overall campaign.
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Popular Skills for Product Marketing Director
Product Marketing Directors report using a diverse set of skills on the job. Most notably, skills in Business Strategy, Product Management, Product Marketing, and Product Development are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications. Those familiar with Product Marketing also tend to know Marketing Management.
Pay by Experience Level for Product Marketing Director
Pay by Experience for a Product Marketing Director has a positive trend. An entry-level Product Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $120,000 based on 27 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Product Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $140,000 based on 126 salaries. An experienced Product Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $158,000 based on 191 salaries. A Product Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $162,000 based on 50 salaries.
Pay Difference by Location
San Jose offers some of the highest pay in the country for Product Marketing Directors, 24 percent above the national average. Product Marketing Directors can also look forward to large paychecks in cities like Santa Clara (+22 percent), San Francisco (+12 percent), Sunnyvale (+10 percent), and Palo Alto (+10 percent). Los Angeles is the lowest-paying area, 17 percent south of the national average. Employers pay around 15 percent less in Washington and 11 percent less in Chicago, below-median salaries for those in this field.
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Key Stats for Product Marketing Director
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