Public Relations (PR) Director with Marketing Management Skills Salary
A Public Relations (PR) Director with Marketing Management skills earns an average salary of $64,341 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience.
|Salary||$37,838 - $124,060|
|Bonus||$991 - $20,729|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$35,372 - $127,591|
|Bonus||$991 - $20,729|
|Total Pay (||$35,372 - $127,591|
Job Description for Public Relations (PR) Director
The public relations (PR) director is responsible for maintaining the public image of their organization, which includes protecting their organization's reputation. This director works with the media on a variety of news items, attempting to present a positive image of their organization at all times.They are responsible for writing and/or editing news releases, creating and distributing media kits, organizing public events, developing branding initiatives, and planning company fundraisers. Public relations directors work in many different industries and institutions, including hospitals, universities, corporations, construction firms, and law firms.Read More...
The day-to-day responsibilities of the public relations director vary, but they typically involve working with various employees such as executives, specialists, customer service representatives, and sales representatives; they also interact frequently with outside media institutions. Additionally, the public relations director may oversee a staff, providing guidance, delegating tasks, and initiating disciplinary action when necessary. The position is generally full time and takes place in an office environment, although travel may be required for events such as fundraisers.
A bachelor's degree in communications, marketing, or a related field is generally required for this position, as is eight to 10 years of public relations experience. Managerial and media experience is also required. Additionally, a public relations director must possess strong oral and written communication skills, excellent interpersonal skills, and a creative mindset. They may be required to sit or stand or long periods of time, and they must be familiar with basic computer software. (Copyright 2018 PayScale.com)
Public Relations (PR) Director Tasks
- If engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
- Plan and direct PR programs designed to create and maintain a favorable public image for employers or clients.
Public Relations (PR) Director Job Listings
Pay by Experience Level for Public Relations (PR) Director
Pay by Experience for a Public Relations (PR) Director has a positive trend. An entry-level Public Relations (PR) Director with less than 5 years of experience can expect to earn an average total compensation of $41,000 based on 22 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Public Relations (PR) Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $66,000 based on 18 salaries. An experienced Public Relations (PR) Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $82,000 based on 20 salaries. A Public Relations (PR) Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $75,000 based on 6 salaries.
Key Stats for Public Relations (PR) Director
Rated 4 out of 5
based on 15 votes.